Qingdao International Beer Festival

development history

Tsingtao Brewery was founded in August 15, 1903, is a joint venture between Anglo-German businessman built, initially known as the "Germanic Qingdao beer company stock company" with an annual output capacity of 2,000 tons, all production equipment and raw materials from Germany, the product quality is excellent. This brewery is now located at No. 56 Dengzhou Road, Qingdao beer factory. Tsingtao is now a factory mainly produces various kinds of export quality beer and other beers, with an annual output capacity of 300,000 tons.

Qingdao because there are a lot of exceptional conditions, such as high-quality Laoshan Mountain spring water, imported barley, fine yeast, hops, reasonable formula and rigorous process, strict management, so the brewed Tsingtao beer foam delicate, chewing mellow, refreshing, with malt liquor and fragrant flowers, welcome domestic and foreign consumers. In the domestic competitions in the beer, Tsingtao Beer has always been the first place in the international competitions in the beer, Tsingtao Brewery won gold 30 times. The first time was in 1906, it won the gold medal of the famous Oktoberfest. In the United States, has engaged in three major international competitions beer, Tsingtao beer is the first. United States to engage in beer competitions, it is more than 300 brands of beer. After take off the mark, consumers buy tickets, you can just drink, drinking a beer after scoring the highest score in the top ten then competitions, so competitions, Tsingtao Brewery are the first three.


Qingdao International Beer City known as Asia's largest international beer city, located in Hong Kong East Haier Road intersection, just before the old stone beach, near Qingdao International Conference on left center, covering an area of ​​35 hectares. Qingdao International Beer City points south, north two major functional areas, Southern District for the entertainment district, North comprehensive area, has built large play world. Qingdao Beer Festival has a history of 18 th, 2008 18th Qingdao International Beer Festival starting from September 19 to October 4 ends.

2009 years of the nineteenth Qingdao International Beer Festival, the opening time is the 15th of August, this year's Oktoberfest is also welcomed the attention from around the world, up to 102 kinds of beers.

2010 Qingdao Beer Festival-cum-twentieth Qingdao International Beer Festival will be opened on August 14, 2010, the end time 2010.8.14 to 2010.8.29, venue in Qingdao International Beer City.

2011 Year 21th Qingdao International Beer Festival on August 13, 2011 opening of the Oktoberfest last until the end of August 28, Qingdao Beer Carnival, beer around the world take the stage for the world's top ten beer all gathered Beer, supplemented by snacks around, brought together a variety of large-scale recreational facilities, now known as the world's second largest beer festival, Oktoberfest is the biggest beer festival in Munich, Germany. Oktoberfest theme of this session is "Qingdao and the world Cheers!."

22th Qingdao International Beer Festival is expected to be opened August 11, 2012 Carnival prelude, the 16-day duration of 8.11-8.26.

The 25th Qingdao International Beer Festival will be held in Qingdao Laoshan District Century Plaza Beer August 15 to 31.

The 26th Qingdao International Beer Festival will be held in Laoshan, Huangdao, Lee Chang-Expo, the venue four roughness, "mountain, sea, town, village" interactive, open the "City of Fun Activity , passion sharing "mode.

2018 Nian July 20 to August 26, the 28th Qingdao International Beer Festival, held in Qingdao, the west coast of New Golden Beach Beer. This year's Oktoberfest beer festival extended to 38 days, and highlight the "on the theme" summit effect, specifically the construction of a large Russian beer tent, the introduction of the SCO countries Series brand of beer.

2019 Nian 12 21, sponsored by Tsingtao Brewery Group, Qingdao Beer Festival activities in the Liberian capital Monrovia opening, attracting over 2000 local people to participate.

2020 July 31, thirtieth Qingdao International Beer Festival opened in Qingdao Beer west coast of New Golden Beach. 1500 balance beer brands from around the world more than 40 countries and regions gathered Golden Sands Beer City, Qingdao will enter a 17-day beer season. Oktoberfest "Fashion Beer Festival" as its theme, do section model innovation "under the line + line", in cooperation with Youku strategy, launched the "cloud Oktoberfest", co-Ali's Taobao ecological, and other platforms Flying Pig to "watch, play, eat, buy, line" under the integration of online and offline model of integration, to create "universal participation, universal access, universal carnival" audio-visual feast. Meanwhile, during the Oktoberfest will be held international exchanges, trade show, culture, sports and other six categories, more than 200 games fashion event.

2021 Nian July 16 to August 2, the 31st Qingdao International Beer Festival, held in Qingdao, the west coast of New Golden Beach Beer. Oktoberfest to celebrate the 100th anniversary of the Communist Party of China set up the main line, "CLS Oktoberfest" as the theme, brought together more than 40 countries and regions in 1600 the balance beer brand, co-tourists 207.06 million, 1450 tons of beer consumption, total the amount of exposure over 2.017 billion times. Qingdao International Beer Festival development has become par with Germany Oktoberfest beer festival in the world one of the four.


Qingdao Beer Festival quality advantages and financial advantages, destined to the rapid development of Tsingtao Brewery Group.

In 1993 Tsingtao Brewery Company Limited in Hong Kong and Shanghai-listed shares outstanding. Tsingtao Brewery is the first listed companies to issue shares at home and abroad in accordance with international practice. Founded in 1996, Qingdao Beer Group, Tsingtao the end of 2001 the company has been in the country has nearly 50 production base, the total assets, the value of the brand, the national market share, production scale ranks first in the domestic industry, and with the country's beer industry the only national research centers and post-doctoral workstations. In 2003, Tsingtao Brewery Group's production of 300 million tons. Its production scale in the top ten in the world in the same industry.

Qingdao Beer Plant, is the degree of automation, controls one of the highest and most advanced modern beer production enterprises. It was built in 1990 and put into production, annual production capacity of 200,000 tons, mainly produces Tsingtao Pure Health wine, fresh Tsingtao beer, gold Tsingtao Brewery, Qingdao Beer ale and so on.

From Munich International Fair Gold Medal 1906 to 2000 selected China's top ten most influential companies, Tsingtao Brewery's award-winning on the road nearly a hundred years the growth of the brand, has earned a reputation for the Chinese beer. In 1991, Tsingtao Brewery founded the first session of the Qingdao International Beer Festival, now, the city of Qingdao Beer Festival has become a highlight strengths and personality charm of a grand festival. Every August, for the media to beer, Qingdao Beer demonstrated a century-old international companies and a blue vibrant city to all corners of the guests.

Festival Introduction


Qingdao International Beer Festival

Qingdao International Beer Festival (5)

Qingdao International Beer Festival is beer for the media, financial and trade, tourism, culture as one of the major festivals. It is Asia's largest beer event. Since held there the previous dozens of countries and regions and domestic beer manufacturers to participate, tourists from all over the country more than a hundred million people.


by the Qingdao International Beer Festival opening ceremony, beer tasting, art show, art parade, sports and entertainment, drinking contest, tourism and leisure, trade exhibition, closing ceremony and other activities, of a the relevant state ministries and the Qingdao Municipal people's government

organizer, is the financial tourism, culture, sports, economy and trade in one of the national large-scale festivals. During the festival, the streets of Qingdao decorate a new, give the city carnival; covering nearly 500 acres, with nearly 30 world's most advanced large-scale entertainment facilities in the city is the international beer wine lovers, passion waves. Festival every year attracts more than 20 world-renowned beer manufacturers ginseng festival, also attracted nearly three million domestic and overseas tourists toast together.

August 13, 2005 opening of the 15th Qingdao International Beer Festival is the first time Taiwan's Eastern Television and Shandong TV China cooperation, the opening ceremony will be broadcast synchronous connection to Asia ﹑ Europe and other regions , but also cooperation with Sina online video broadcast.

annual Qingdao International Beer Festival in Qingdao golden tourism season opening of the second weekend of August, for a period of 16 days. Festival co-sponsored by the relevant state ministries and the Qingdao Municipal People's Government, is the financial tourism, culture, sports, economy and trade in one of the national large-scale festivals. Oktoberfest theme slogan is "Qingdao and the world Cheers!."


1, beer tasting event

2, "Munich Theme Day"

3, center stage theatrical performances

4, Art parade

5, drinking contest

6, Oktoberfest cultural exhibition series of activities

7, beer, wine label exhibition

8, contest

9, reference section love group activities

10, Jurassic Park dinosaur exhibition

11, Cycling stunt

12, beer, seafood dishes contest

13, "love Games" children's painting Exhibition

14, Germany 凯撒施图尔 - Figure Nyborg Youth brass band tour

15, Carnival entertainment

festivals scale

in 1994, situated in the old stone national Resort Qingdao international Beer City built, covering 35 hectares, the total

construction area of ​​470,000 square meters, becoming the permanent venue of Qingdao international Beer Festival. Opening the annual beer festival held on the first time about a Saturday in mid-August each year, the duration of 16 days. Since 1997, the seventh since Oktoberfest, change the Qingdao Municipal Government jointly sponsored by the State with six departments. Qingdao International Beer Festival in cooperation with foreign exhibitors, organize international beer brewing and beverage technology fair, expand economic and trade talks and exchanges function; will further strengthen cooperation with Germany, South Korea and other beer manufacturers and related businesses, the introduction of authentic German, Korean beer and performances related to the art of wine culture; festival will focus on "citizens' Day", "carnival" positioning, accomplishing the people to take part in domestic and foreign tourists warm tribute to the Orient largest beer event.

martial arts competition

2010 Nian 8 Yue 14 to August 29, the twentieth Qingdao International Beer Festival will be opened in all the beautiful sailing. Oktoberfest can be described as Haoxiliantai addition to the traditional music and dance, folk music genre, opera, northeast couple, described as the most noteworthy is sponsored by Qingdao noisy tiger Chinese and foreign martial arts clubs martial arts match.

Qingdao noisy tiger club was founded in 2009, is one of the club to join the WMA Chinese martial arts professional league, is a mining essence of Chinese martial arts techniques, finishing, work, carry forward, teaching training, event promotion one of the professional institutions. In 2009 the first Chinese martial arts league, Qingdao ring tiger to win and go. In more than a year's time, Qingdao noisy tiger club has grown in strength, heritage and promote the development of Chinese martial arts.

Qingdao International Beer Festival, as Asia's largest beer event, there are dozens of previous countries and regions and domestic beer manufacturers to participate, and has attracted millions of visitors.


2017 In November 2009, won the "2017 second session of the Boao International Tourism Forum 2017 annual spread of tourism marketing activities" honor.

first mode

2020 August 16, to participate in the 30th Qingdao International Beer Festival consumers in the west coast of New Golden Beach Qingdao Beer watch the show. The evening of 16 August 2020, the 17-day 30th session of the Qingdao International Beer Festival come to an end in the west coast of New Golden Beach Qingdao Beer.

Oktoberfest initiative "under the line + Line" section to do a new model at the same time do a good job of epidemic prevention and control, for the majority of visitors a 1500 balance of beers from more than 40 countries and regions, , it has set up over 200 games and trade, cultural and sports activities.

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