Features
Sales information is a resource. Compared with other resources, there are some different features:
1. Social
Industrial product sales is a link between production and consumption. It involves the development of the socio-economic economy. The people of the people's daily lives, up to the national policies, and the food and clothing in the people of Limin, they have a close relationship with industrial product sales. There is a lot of information around the product to sell a large amount of information.
2. Dispersibility
The difference between data, intelligence, information, etc., information, etc., information, etc., and other material products are used in "raw materials" for collecting and processing information, not concentrated in several limited origins, but The entire process of distributed objects and sales activities in product sales. This determines the complexity and heavy weight of sales information collection.
3. Validity
sales information is mainly due to circulation processes and use. Its utility is to contribute to the sales of corporate products. The purpose of collecting, handling this information is to improve and improve sales management, and promote the smooth progress of sales activities. With utility sales information, it will help corporate sales departments and personnel to make favorable sales decisions, implement the right marketing method, sell more products, resulting in better economic benefits.
4. Time limit
Industrial product sales is a dynamic process, with the production and operation of enterprises, changes in social and economic politics, will continue to source Generate new information. The original information will appear "aging". That is to say, the utility of sales information has a certain period of time. After a certain period, it will lose utility.
5. Shareability
sales information can be used for one user, or it can be used for multiple users at the same time. Various different users of the same information can be used from different angles. In general, it does not make each user get a reduction or utility reduction of the amount of information, which is called information. Reasonable organizational information resources, establish and improve the information network, you can make the same information to serve more users. In a business, the same information can be used by various departments of enterprises.
Classification
Since the sales information, the source, time, function, the occurrence and delivery channels, etc., there are several common classifications.
(1) divided by the degree of processing of the processing, with the degree of processing of sales information, with the original sales information and the processed sales information. Original sales information is to sell companies with numbers and text. The initial records made by various activities during the event; such as sales invoices, settlement order, etc. The original sales information has been classified, organized, summarized, and it becomes a processed sales information. Such as sales statistics, sales reports, etc.
(2) Source segmentation
According to the source of sales information, there is an internal sales information of the company and the external sales information of the enterprise. Sales information within the enterprise is information reflecting internal sales management in the enterprise. Such as sales policy, sales price, etc. The sales information outside the company is information on the external environment of the enterprise. Such as national economic policies, decrees, marketings and competition manufacturers.
(3) Press time
to divide, with the time of sales information, with past sales information, sales information, and future sales information. The past sales information is information that reflects the sales phenomenon and sales process. Such as sales volume and sales data in calendar year. Generally, it is stored in the form of a sales information file. Sales information is information that reflects the sales phenomenon and sales process. Such as the sales contract in the implementation, the current market market analysis information, etc. Future sales information is those who reveal the future and predict future sales trends. Such as future sales, market share predictions, etc.
(4) Following the functionality of
by the function of sales information, there is a frequent sales information and relatively stable sales information. Sales information that often changes is to reflect the information that changes during the sales process of the company, with strong timeliness, and often only use value. Such as the progress of the product every day, sales, and survival. Relatively stable sales information is information that reflects the long-term role of the sales process. Such as sales management, various working systems and various work standards.
(5) Points
by generating information, the occurrence of sales information is divided, and there is a routine sales information and an occasional sales information. Regular sales information is information in corporate normal sales activities. If the company sells product amount normally, the amount is available. Apressive sales information is information about the accidental events that suddenly occur in the business sales activities. If the company suddenly occurred. Sexual accidents stop product sales.
(6) Points by the delivery channel
to divide, sales information of the formal channel and the sales information of the formal channel. Sales information for official channels refers to sales information obtained by the system and regulation channels. Such as the report, notification, briefing and subordinate units of the government department, the debit form. Sales information for informal channels. It is the sales information obtained from other channels outside the formal channel. Information obtained from relevant newspapers, ordering, trade fairs, etc.
Source
The source of sales information is first in the enterprise. This is the direct source of sales information. Second, it is from the outside of the company, which is an indirect source of sales information.
(1) Sales information from the interior of the company
(1) from the sales information of the corporate leadership. Such as corporate director or manager's instructions for sales work and the sales policy, sales target, etc.
(2) Sales information from the company's sales department. Such as sales of original vouchers, accounts, statistical reports, summary, inventory, etc.
(3) Sales information from other other management departments. Such as new products trial, development, and various decisions.
(4) from the workshop, work segments, and team sales information. Such as packaging, weight, quality, etc.
(2) Sales Information from the outside of the company
(1) from the sales information of the relevant literature book information. For example, from the encyclopedia, relevant books, journals, newspapers, statistics, special reports, report information, meeting records, etc.
(2) Sales information from the government, sales management departments at all levels. Such as the party's policy, the national planning and decree, the national economic development situation, the sales of sales management departments at all levels.
(3) Sales information from professional information institutions and consulting services. Various sales information needed by the company from professional information institutions and consulting services.
(4) Sales information from the same industry. For example, we will obtain various sales information from horizontal aspects by visiting, access, learning, communication experience, etc.
(5) sales information from the user. Such as users' demand changes, purchasing power, and opinions and requirements for the product products.
(6) from the market sales information. Such as the sales tree, competition and changes in the domestic and foreign markets.
For a company, sales information from the company is easy to collect; sales information from the outside of the company, is generally difficult to control the company, it is difficult to master. Therefore, in order to get more sales information, enterprises to improve the strain ability of enterprises, there must be organized to conduct sales survey research, spend more human, financial and time to collect, master the various sales information outside the enterprise.