TheAboveContentisreviewedAnLounCentBenationalScientificAndTechnologicalterMeterMommittee
Úvod
B2CMeansTanterprisesProvideConsumerswithAnewTypeofshoppingenvironment-onlinestores (ExcelleraMazon, Chinadome, JD.com, dangdang atd.), ConsumersshoponLineandPayonLethroughtheinternet.BecausethissisModeSavestimeanspaceForCustomerSanSenterprises, a angreatlyimprovestransactionEftaintience, zejména forbusyofficeworkers, thismodecansaveVableTimefortHemEmtem..Nicméně, thecharacteristicsOfToDuctssoldonLinearealsovery-cvious a atheyareonlylitedtosomespecialproducts, takové knihy, audiovizuální produkty, digitální produkty, květiny, foodandsoon.TheSeproductShaverelativeLativeLowRequirementsforbuyers'Visual, naslouchání, dotyk, vonící alémsensoryexperiences.ProductsSuchasclothing, audioequipment, aperfumesthatrequireconsumers'SPecificSensoryExPerienceanotSuitableforronLinesales.Samozřejmě, itDoesNotruleoutAllNumberOfConsumers.ACIREModelofACererbranddecidestobuywithoutton-Siteexperience, ButthereaRefewSuchconsumers, andPeoplearEmorewillingTieleiveIrtheirtheirownExperienceTodeCethethertobuy.Proto úspěšný CompanieSiNetheB2Cmarket, takový, cosdangdangandexcellence, SellSpecialProducts.The PaymentMethodofb2ce-commerceisacombinationOfcashondeliveryAndonlinePayment, a nejvyšší kompanieschooseLogisticsOutSourcingTosaveoperatingCosts.WiththeChangesinuserConSonSonthaBitsAndthepromotionofThedeMonstrationEfteFecTofexCellentCompanies, onlineshoppingusersContinuetoGrog.
Developmenthistory
1999 WasThebeginningyearOfchina'sb2cdevelopment.SUNCETHEGEGINNINGFTHTHISYEAR, Čína'sFirstBatchofLeadersFocusingone-CommerceHaveopendeneNewmilestone, to je, oni, oni, onieryingtocommercializeb2c2c.OnlinesHopping, fromPurelyConceptualvocabularyTothebirthofthefirstorder, CompletestheLeapFromideatorealizace.TheFirstbatchOfexperimenters, tavisliguoqing, Shaoyibo, andwangjuntao (laorong), on -urndedthefirstwaveofchina'sinternetretailmarketkett.Mezi těmito pozorovateli, něco, covesccessessensedsheredtheb2cfieldAndbecomeSuccessfullPioneers, justikeliguoqing'sdangdangang.comhasCompleteDanipoontheNewyorkstockexchange.ThefallOflaorongMy8848RrepresentsTefailureofchina'searliestb2cattempt.ButregardlessOfsuccessorFailure, itgavefuturegenerationswayToGothRoughallobstacles, aitgavefuturegenerationshopethattheycangoonoonoonoonoonoonoonoonoonoonoonoonoonoonoonoonoonohroonom.ITISALSOWORTHYOFADMIRATION, sothisperioDodismislledTheexploratoryPeriod.
Od roku 2004 do 2008, během této chvění, Čína.PeopleGraduallybecamesoberfromtheinitialfrenzy, The InvestmentBobbblegraduallyaded, andsanityreturdedtotheseInvestorsOrs..ThisPioDodisCalledTheStart-UpperIoD.TEMESTERTERSENTATIVECASEATTHISSAGEISAMAZON'SACQUICTIONOFOOFOOFOOFYO.V roce 2004, Čína'sb2cmarketbegangraduallyfluctuctuateandrise.ApolarGenumberOfCompaniesClosedSosed, InvestorsBegantoreflectandFinallylyTheredTheb2cmarketrationslylylyly.E-CommerceleadersrepresentBydangdang, Excellence, AndebayarestillshakedBebycapitalists.2004.V roce 2009, DangdangsuccessessCompletetedTheseCondroundoffinance.AmazonfollowedSeitwitha $ 100milionpurchaseofdangdang, který.AmazontooktheseCondplace, utrácení 75 milionů dolarů.ATTHISSAGE, VerticalMominates, withverticalb2csuchas3c, domácí aclothingemerginginavaRityofColors.
Od roku 2009 do2013, b2centreerederaderoodofstakingland.ATTHISSAGE, AlarGemumberofe-CommerCompanieSemered a atesategorygraduallyexpadedFomassingleCategOadepartmentStoreCategory.B2crepresentByjd.ComandVanclbecamethestarSofThisSage.Od roku 2008 do2010, TaobaolaunchedtaomallandElectricAppliancecity, který se jedná.TraditionsaldistributorssuchasgomeandUningHavealsoenteredtheb2ccircle, zamýšleltocompetewithemergingee-commercecompaniessuchastmallandjd.com.Rozsáhlé směsice se měřítkem, budováním, buildisticschains, andxpandingBusinessScale.ThisPioDioDiSaperioDofrapiddevelopmentOfB2C.AfterthegeographicalCircleiscompleted, majorCompaniessHouldrefineoperationStoobtainProfits.
V roce 2014, podle „Chinab2cmarketquarterlyMonitoringReportFortheSecondquarterof2014“ vydáno..700 millionyuan, Anincreaseof23.7%meziměsíční montandanincreaseof72%meziročně.ThisCanbesaidToBegratifikující se atheoverAllPatterNofTheb2cmarkasbasbasicalsRemainedstable.Tmallandjd.com'SleadingPositionShavenotbeenshakenforthetimebeing.Dangdang'SleadingPositionInBooksisnottobedismissided.AtTheSametime, ItstaillineISalsointheonLineApParelmarket.Itcanbedescribodesasuccessbreakthrough; suningtescoandgomealsorelienthevigOrSromotion “418" a "618" ToonceagainshowthesolidfoundationOfestaltedCompanies, andChina'sb2carkasbasbasbasbasbasicallyd -vyvinuté., Seekinganeraofinnation.
Klasifikace
TheinitialKlasifikaceofe-CommercemodelisBasedTheSubjectsSparticationIn-COMRECE, TISASB2B, B2C, C2C atd..Podle-commercesUbjectOftheInstituteOffinanceandTradeoftHechineaCademyofsocialsciences, diferenceb2cbusinessModelsAsClassifiedCordingTotheContententofservices, který je-lineresunce, en-rerectsales, onlinesernance, awornesernance, aworneserce, aworneserce, awornesernance, aworneser, a an-linesernace, an-comneressunce, an-comnereSuces, onlineserce, onlineserce, on-comneressu..MichaelRappappaidIvesthee-Commercemodelinto: BrokerageModel, AdvertisingModel, InfomediaryModel, Commermemodel (BusinessModel), andmanufAfterMerModelBaseDenthewayinwhichrevevenueisobtained., Členství (AffiliaTeModel), CommunityModel (CommunityModel) aSubscriptionModel (předplatné model).Založený na založení-commerceparticitansAndthePositionOfTransActionsUbjectInThebusinessModelProcess, kombinovaný s pobytem-commercedeevelevelopment, theB2ce-commercetransactionModelisDiDiDotheForlingForcategories:
ProducerDirectsalesModel
DirectsalessModelreferstothemodelinWhichproductManufAcTurersDirectPovideConsumers s tím, že se staví, budov-commerceplatforms.ThismodelistheoreticallythemodelwiththeleastCirculationLinks.ManufacturersfaceConsumersdirectly, eliminujícíInterMetiadeCirculationLinks, minimalizující seintermediatElinkinformationAndProfitloss, andobtainingConsumeRemandinformationtHroughtHeinterNeternetterNeterNeternterntenternternTeternterntenternTenterNeternternTeinternTenternternTheroughtHeinternternTeternter..ThisModelRequiresManufAcTurerstohavealyFunctionAlonLinesalesplatform, specializeInInformationsystemSand aProcesSeSeSeSomeetTeedSonLeneconSusers.ThetypicalrepresentativeofThishodelisdell.
Porozumění
TheComprehenSiveMiddlemanModelmeansthatMiddlemenRetailersProvideConsumersWithmulTiPlepeSofGoodSthroughte-commerceplatforms.ThismodeliStheearliestb2ce-Commerce, aitstypicalrepresentativesArazon, Dangdangandexcellence.Thismodelofe-commerceuasualsProvidesConsumersWithAvarietyOfCategoriesOfgoods, FromstandardizedBookstoclothing, digitální produkty, andhomeappliances, adallproductsSuibleforOnlinesaless.ThisModelofe-commerceimplementsUnifiedDistribution after-salessvice, flexibilní paymentmethyds a goodreputation-cophotection.
VerticalmiddlemanModel
TheverticalMiddlemanModelandtheComprehenSiveMiddlemanModelareBasilysiMiLarthebusinessModelbetweenteretailersOrMidDlemenandConsumers.TheDifferetisThhattheverticalMiddlemanMoDellOlFocuseSonaspecificMarkSarketSegmentRatherthanacompreHensiveProduct, SuchasmaternalandChildChildren, 3ccategoryjingDongmall, DiamondCategoryiwantDamondNetWorkshirtShirtShirtshirtshirtschirtChirtChirtChirtChirtChirtChirtChirtChirtChirtChirtChirtChirtschirtChirtChirtChirtChirtschirtschirtschirtschirtschirtschirtschirtschirtschirtschirtschirtschirts.ThedevelovelfThisNewBusinessModelhasbeenParticularlyrapidinThepasttwoyearsAndhasatTractedwidespreadAttence fromtheindustry.
Třetí částečněTradingPlatformModel
THETHIRD-partyTradingplatforsisesescientiallyAninformationterMeditionPlatPlatformthatProvidesReputationProtection.ITProvidesManufActurersandMiddlemenwithradingplatformservingConsumery, andIsnotResponsibleforProductDistribution a Sales.AtypicalApplicationOfTHISTISTYPEOFMODELISTALISTALAOMALL.ThisModelRestherethetradingplatPlatFoHaveaHighervisibility, Click-Throughrateandtraffic.Thedifferencebetweenthismodelandthewaysmallandmedium-sizedenterprisesusetheC2CplatformisthattheC2Ctradingplatformonlyprovidesatradingenvironmentwithoutguaranteeingthequalityoftheproductstheysell;whilethethird-partytradingplatformmodelusestheplatform’sownbrandandstrictTheaccesssystemprovidesqualityassurancefortheproductssoldonitsplatform.
FUNKCEOFB2C
Theb2cmodelincludestHeFollingMainfeatures:
ItisdominovanétheCapitalmarketEtandhasagreaterDemandForfunds
InRecentyears, VentureCapitalhasgreatlypromotedMyCountry'Sb2celectronicTradingModel.InThetHreeyearsfrom2011TO2014, MyCountry'Sinvestmentintheb2celectronicalMoDelfield Wasastonishing, aventurecapitalcompaniesIessintheb2cfieldoshowedrendofincreaseyearbyear.INORDOrTorCompaniesInTheB2celectronicTransactionModelTopreEmptivesivesocCupyafablemarketPosition, theSostDiRectAnEflectivewayistoraisefundsorgopublic.Proto „BurningMoney“ InTheB2CindustryhasbecomeaCommonplace.Inthefuturee-commercecompetition, thefightbetweencapitalandthemarketwillbecomethemainwayforonlineretailerstopromotededeedevement.S kontinuousdevelopmentAndimprovemenTofThemarket, theCapitalMarketStIllStillBeDominantmarket.
B2CWEBSISISESHESHINGTOWARDSDEPARTYSTORES
SintensificationOfCompetitionInTheb2cfield, theCurrentB2celectronictradingwebsitesinmyCountryareExperiencingSerioushomogenita, solarge-scaleb2csuchaswebsiteschasjdd.conddangdanghavebeguntoshiftTowardsIntegratedDepatedStoReandplatformization.Nepřipravování, Somevertical-založené B2CWEBSISISISISEREASEUSERVITSIENTIESSBESCREASETHEALITYFAFTERFAFTER-SALESAndLogisticsDistributionServices.
AcceleReTetheConstructionfeofe-CommerceintAditionRetailenterPrises
OnlinesHoppingHassgraduallybecomeoneofthemainwaySpeopleconUme, který jepromotovánTraditionRetailenterPrisesFromTraditionAlSaleschannelstotheinternet.InthediRectionOfDevelopment, EnterprisesObtainNetWorkplatformStHroughs-BuiltorPurchAsemethods, a promoteandSelltheirProductStHroughtHroughtHroughTheRroughtheInterNeternternter.
E-commerceIntegration, řazení odproductcompetitionToServiceCompetition
Asearlyas2011,38verticalB2CcompaniesenteredTaobaoMall,therebypromotingproductsuppliers,e-commerceTheclosecooperativerelationshipbetweenbusinessenterprisesandlogisticscompaniesguaranteestoprovideuserswithhigh-qualityandinexpensivegoodsandservices,whilealsoprovidingconsumerswithworry-freeafter-salesservice.Uptonow, verticalb2ccompanieshavebeendevelinginaspurt, ab2ccOmpanieshavecontinuouslyProvenTherownBasconstructionSaswareWarehousing, logistics after-salessServiceSoprovideuserswithGoodproductexPextexencesServices.
DevelopmentTrend
S kontinuálnímprovementofinformationInfrastrukturou, thespeedofinformationTransmission aProcessinghasincresedsubstantially.E-CommerceInNationsContinueToemerge.TheEdevelopmentTrendOfb2cmallsintheNext5yearsis:
Thetrendofhighgrowth
AstheinternetpeNetratesInTotheFamily, theCoverageOfSocialawarenessExpandsandsafetyTechnologyIsObtained.Tosolvethepproblem, TheCreditenvironmentisContinuouslyoptimized, Thelegal, zdanění a regulační přísady.
FromCrehenSivetoprofessional, fromgoodtobadTobrandplatform
ProtožeFTheCentralizedManagementAnidagedVantAgesOfCategories amoreConvenienTexchangesbetweenwebsites.ProfessionalMallswillereventAuallyHavetheupperhandinLineMarketing.AspredictedbytheMattheweffect,theadditionofthemarketeconomymechanismandtheactiveallocationofresourceswillinevitablyeliminatesomesmall-scaleretailerswithchaoticoperations,whilelarge-scaleandwell-runretailerswillseekfurtherfinancing,expandcooperation,andestablishbrandconcepts..
THETRENDOFEXPANDINGITOTHEMAKETDEEPLYAFTYAFFYSPHYSCICKÁRIVA
OnlinemerchanTinitiallyConcentRatedOnSellingsImpleproducts, butnowtheyareshowingatendencytoshifttotheupstreammarket.Someonlineretailershavebeguntobuildtheirownwarehouses,andevenstores,sothatcustomerscangetclosertothephysicalobjectsfaster,andcanhandlereturnsandafter-salesservicesmoreconvenientlyandmorehumanely.AtTheSametime, schopné operátory budou produkovat.Například umístění JD.Comhaschanged from "Onlinesellers" na "SellingDepartmentStores" a "SellingBooks".TheLateStareasIncludeluxuryGoods, TheopeningofbrandownersAndagents.ThePlatformalsOfolwed.JD.comisacceleratingitsDevelopmentTowardsbecomingafultegrongOnLineRetailer.InternetcanenableretailerstoProvideAlArGeamountOnMofProductinformationtocustomery.Tato komunikaceCapabilityCanhelpwebsebsellersMoveTotheupstreammarketmorequicklyly, andtransformfromfringeBusinessMetHODStominantBusinessMethods.
Rozsáhlé závislé B2CShoppingMallopenPlatform
DisplayCalesScaleofb2CopenPlatformToattractthird-partymerchantstosettlein.Onheonehand, itenrichesthetypeandquantityofgoodsheplatform, Andotheotherhand, ItalsoenrichedsourcesOfincome.HEADHIGH-QualityUserreSources.A atroughtheintegrationofTheSupplyChaintomaketherviceStandarsUniform, sothatitcanberecognizedByusers, athusRecognizedByassAssociates.PrůmyschAlyZethattheopenplatformOfb2cMallCanRealizereSourCecontributionAndCreaserevenue.ITISALSONDUCIVETOINCREASISSISSALESVOLUMEANDIMPROVINGROVINGRESUTRUCTURE, ASOLVINGEQUIREQUIREMSForSaleSandProfitfigureSintheearlyStageofListing.Whenjd.com, Amasonamazon, andlekutianhavesuccessivetransformedIntoplatformshoppingwebsites, slovo „otevřené“ hasBecomeoneofTheKeywordsinLesHopping, zvláštěIntheB2Cindustrytry.
THERISEOFMOBILEInternetCons Con spočíta
Inadditiontothepcinternet, TheProspectSofTemobileInternetaremorewideLyistimistimintheb2cindustry.Podle BOIBMRESEARD, od roku 2006 do2011, poté - PŘIPOMÍNKY.S tím, continuousIncreaseiNeuseofMobileDevices, theCOntinuousPopularizationOfwirelessBroadband, thedevelofwirelesspaymentandothertechnologies, frequencyofconsumerSusingMobilepHoneswIllgreatlyIncreaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseaseasencrease..Skrzmartphony, spotřebitelkanbrowseproductcatalogsonline, srovnávací acceptmarketing.Propagace, storelocationInformationAndinventorySupplycapacity atd.., a complateTetransActionscakely.
Vývoj-commercewebsitebasedonsnsmodel
Snsisundoublyarevolution-commerce.TheDesignOfBusinessModelhasundergoneafAndamentamentsAlsAbversionandre-engineering, aitcloselyrevolvesaround ""-zaměřené ", obchodní modelinNovation aBusinessCapabilitiesArenotsImpleaCombination, butanorganickombination, graftavavarietyofnewewewewewewere-comMerceforms.SnsisNottheoptimizationOreClectronicationonizationOfTeraditionAlsalesModel.ITBRINGSADEEPREFLECTIONAD APOSIVIVIVECHANGEInbusinessplanning.