Nimenomainen vaatimus

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Consumerneedsaredividedintoexplicitneedsandpotentialneedsaccordingtowhethertheyaremanifestedintheirbuyingbehavior.

Explicit demand

Forexample,consumersmaydirectlysay:Iamthirstyandwanttodrinkwater;Ineedasweaterandsoon.Enterprisesshouldfocusongraspingandunderstandingtheexplicitneedsofconsumers.

Ero

Theimplicitdemandreferstothedemandthattheconsumerhasnotdirectlyputforwardandcannotclearlydescribe.Implicitneedscomefromexplicitneedsandareinextricablylinkedwithexplicitneeds.Inaddition,inmanycases,theimplicitdemandisthecontinuationoftheexplicitdemand.Whentheexplicitdemandoftheuserissatisfied,theimplicitdemandwillbeputforward;thepurposeofthetwoneedsisthesame,butthemanifestationandspecificcontentaredifferentThat'sit.

Generallyspeaking,explicitdemandiseasiertoidentify,butimplicitdemandismoredifficulttoidentify,butitistheimplicitdemandthatdeterminesthecustomer'sdecision,becausetheimplicitdemandisthecustomer'sdemandTheessencelies.

Forasimpleexample,thecustomersaidthataslongasthequalityoftheproductisgood,thepricedoesnotmatter.Inthissentence,ifitisreallyunderstoodas"thequalityoftheproductsIprovideisthebest,andhecanaccepthigherprices",thenthisbusinessishopeless.Infact,thissentencecontainshistwoneeds,thatis,theexplicitdemandmeansthatthequalitymustbeguaranteed,andtheimplicitdemandmeansthattheproductisgoodandcheap.

Lookattheessenceofexplicitdemandandimplicitdemandfromotherindustries.Theexplicitneedsofhigh-endliquortargetconsumersareoften“social”,whiletheirimplicitneedsmaybe“respect”.Ifyoucannoteffectivelyunderstandtheimplicitneedsofconsumers,itwillbedifficultforconsumerstorecognizeyourbrand.

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