Magazineintroduction
Thecovercharactersof"NewsWeekly"(10photos)
TheEnglishnameof"NewsWeekly"wasNews-Weekatfirst.ThomasJ.C.MartinwasfoundedonFebruary17,1933.Onthecoverofthisinauguralissuearesevenphotosofthenewsofthatweek.In1937,MalcolmMillbecametheeditor-in-chiefandpresidentofthejournal.HechangedtheEnglishnameofthejournaltowhatitisnow,strengthenedthereadabilityofthejournal'sarticles,andintroducednewsignedcolumnsandinternationalpages.Withthepassageoftime,Newsweekhasdevelopedintoacomprehensivenewsmagazinewithawiderangeofcontent,coveringeverythingfrombreakingnewstoin-depthanalysis.In1961,theWashingtonPostCompanytookitunderitsumbrella.Accordingtostatisticsin2003,Newsweekhasacirculationofmorethan4millionworldwide,ofwhich3.1millionareintheUnitedStates.Atthesametime,italsopublishesJapanese,Korean,Polish,Russian,Spanish,Arabicandotherlanguageversions,aswellasaninternationalpublicationinEnglish.
"Newsweek"isheadquarteredinNewYork,with22branchesworldwidein2003.Amongthem,9areintheUnitedStates,andtherestarelocatedinBeijing,CapeTown,Frankfurt,HongKong,Jerusalem,London,MexicoCity,Moscow,Paris,TokyoandWarsaw.
Thecorporatebrandwasranked78thinthe2006"Top500WorldBrands"rankingcompiledbytheWorldBrandLab."Newsweek"hasalwaysbeenknownforitscurrentaffairsnewsintheUnitedStates,anditscurrentaffairscommentaryhaswonmanyhonors.ItistheweeklymagazinethathasreceivedthemosthonorsforexcellentcommentaryamongAmericancurrentaffairsmagazines.
OnAugust2,2010,"Newsweek"wassoldto91-year-oldAmericantycoonandphilanthropistSidneyHarmanfor$1.
InAugust2013,"News"Weekly"wasacquiredbytheInternationalFinancialTimes.
Reportingstyle
DifferentfromthesituationintheUnitedKingdom,lookingaround,therearefewmemberswhotakethemiddlecourseintheAmericanmedia.Becomea"conservative"alien.The"liberalmedia"oftheUnitedStatesisfundamentallycriticalofthegovernment-thingsliketheIraqWarcanonlybedescribedasanightmare.
Murdoch(RupertMurdoch)foundedFOXNewsin1996.Thenewsnetworkinsistedthatcompletely"objective"reportingcouldnotbeachieved,anddecidedtopubliclypromoteitsconservativeviewsontheprincipleof"fairandbalanced"inordertoachieveabalancewiththeliberalmedia.ButintheeyesofAmericanjournalists,FoxTVisjustapileofrubbish-singingpraisesfortheUSgovernmentfrommorningtonight,incompatiblewiththeliberalthoughtthatdominatesintellectuals.Therefore,despitethefactthatFoxNewsisshownasaconservative,itsright-wingtendenciesarefarfrombeingabletocompetewithmainstreamleft-wingvoices.ExcludingmediasuchastheWallStreetJournal,thedirectionofpublicopinionintheUnitedStatesisalmostentirelyinthehandsofliberals.
Theliberallobbyingorganization"AmericansforDemocraticAction"oncescoredthetendencyoftheAmericanmedia-100pointsindicatethatthepositionismostinclinedtoliberals;whiletheHouseofRepresentativesneutralsscored39points,Canberegardedasanintermediatebenchmark.Ontheconservativeside,"FoxNewsSpecialReport"scored27;attheotherendofthecoordinate,"Newsweek"reached72points,whichcompletelyexceeded"Time","NewYorkTimes"and""NBCEveningNews"islocatedinthe60thdistrict.
In2005,Newsweeksufferedalotbecauseoftheleftiststylethatfarsurpasseditspeers.OnMay9,aveteranreporterfromNewsweekpublishedareport,citinganonymoussources,allegingthattheUSmilitarybaseatGuantanamohaddesecratedtheKoran.Thereportcausedanuproarworldwide,triggeringstrongprotestsbyMuslimsagainsttheUSgovernment.Butshortlythereafter,theWhiteHouseandthePentagonallaccusedthereportofinaccuracyandputheavypressureonNewsweek.OnMay16,"Newsweek"changeditsattitude.TheeditorMarkWhitakerissuedaone-sentencecancellationstatement:"Basedonwhatweknownow,wewithdrewthestatementaboutthemilitary'sdesecrationoftheKoranatGuantanamobase."Reports".
FromthetimewhentheWatergateIncidentwasexposedbytheWashingtonPost,Americanmediawithseriousliberaltendencieshavebecomeathorninthegovernment'seyes.AfterNewsweekwasacquiredbyTheWashingtonPostin1961,thetwonaturallybecamethesame."Newsweek"hastakentheleadinnegativereportssuchastheClintonsexscandalandthe"911incident",preventingthegovernmentfromcomingtoTaiwan.TakingintoaccountthebackgroundofthestrongresurgenceofAmericanconservatisminrecentyears,itseemslogicalthatNewsweek'sglorioussuccessinfactionalstruggles.
Forsale
Introduction
The87-year-oldqualitymagazine"Newsweek"isfacingatransformationfromtheashes.AfterbelongingtotheWashingtonPostCompanyformorethanhalfacentury,Newsweekwassoldto91-year-oldAmericantycoonandphilanthropistSidneyHarmanonAugust2,2010for$1.Themediahastransformedintoavibrantall-media.
Reasonforsale
Foundedin1933,"Newsweek",togetherwith"Time"and"U.S.NewsandWorldReport",isalsocalledthethreemajorU.S.Weekly,theglobalcirculationin2003reached4millioncopies,andthecurrentmonthlycirculationstillexceeds1million.However,thisflagshipjournaloftraditionalAmericanmediahasbeenplaguedbyaseveredeclineinadvertising,asharpdropincirculation,andalargelossofreadersinrecentyears.Since2007,Newsweek’soperatinglosseshavereachedUS$44million.
Stoppaperpublishing
"Newsweek"releasedthelastpapermagazineinits80thyearonDecember24.Thecoverwasadoptedbeforethe"Newsweek'soldblack-and-whitephotosofNewYorkbuildings,andtellreadersinboldbigwordsthatitwasits"lastpaperissue."Inthefuture,allreaderswillsubscribetothemagazineviaemail.Itisreportedthat"Newsweek"willmergewiththeonlinemagazine"DailyBeast"tolaunchanelectronicversionof"GlobalNewsWeekly",andwillchargesomecontent,andtheBeastDailywebsitewillregularlyuploadelectronicexcerpts.Theeditor-in-chiefstatedthattheall-digitalversion"willtargetreaderswithstrongmobilityandpublicopinion-orientedinfluencewhowanttounderstandcurrentworldeventsinacomplexcontext."
Resumeprinting
OnMarch7,2014,theprinteditionofNewsweekbegantobedistributedintheUnitedStatesandEurope,with70,000copiesinthefirstissue.