QR code - techintroduce

Developmenthistory

ForeignresearchonQRcodetechnologybeganinthelate1980s.AvarietyofsymbologieshavebeendevelopedintheresearchofQRcodesymbolrepresentationtechnology.CommonTherearePDF417,QRCode,Code49,Code16K,CodeOne,etc.Theinformationdensityofthesetwo-dimensionalcodeshasbeengreatlyimprovedcomparedwiththetraditionalone-dimensionalcodes.Forexample,theinformationdensityofPDF417ismorethan20timesthatoftheone-dimensionalcodeCodeC39.Intermsoftwo-dimensionalcodestandardizationresearch,theInternationalAssociationofAutomaticIdentificationManufacturers(AIM)andtheAmericanStandardsInstitute(ANSI)havecompletedsymbolstandardsforsymbolsystemssuchasPDF417,QRCode,Code49,Code16K,andCodeOne.TheInternationalStandardsTechnicalCommitteeandtheInternationalElectrotechnicalCommissionhavealsoestablishedtheBarCodeAutomaticIdentificationTechnicalCommittee(ISO/IEC/JTC1/SC31),whichhasformulatedtheinternationalstandardforQRCode(ISO/IEC18004:2000"AutomaticIdentificationandDataAcquisitionTechnology-BarCodeSymbolTechnicalSpecification-QRCode"),draftedtheISO/IECstandarddraftsforPDF417,Code16K,DataMatrix,MaxiCodeandotherQRcodes.IntermsofthedevelopmentandproductionofQRcodeequipment,thereadingequipmentandsymbolgenerationequipmentproducedbyequipmentmanufacturersintheUnitedStates,JapanandothercountrieshavebeenwidelyusedinvariousQRcodeapplicationsystems.Asabrand-newinformationstorage,transmissionandidentificationtechnology,theQRcodehasattractedtheattentionofmanycountriesintheworldsinceitsbirth.TheUnitedStates,Germany,JapanandothercountrieshavenotonlyappliedQRcodetechnologytothemanagementofvariousdocumentsbypublicsecurity,foreignaffairs,andmilitarydepartments,butalsoappliedQRcodestocustomsandtaxationdepartmentsforvariousreportsandbills.Themanagementofcommerce,transportationandotherdepartmentsforcommodityandcargotransportation,themanagementofpostalparcelsbythepostaldepartment,andtheautomatedmanagementofindustrialproductionlinesinthefieldofindustrialproduction.

China'sresearchonQRcodetechnologybeganin1993.TheChinaArticleNumberingCenterhasconductedtranslationandtrackingresearchonthetechnicalspecificationsofseveralcommonlyusedtwo-dimensionalcodesPDF417,QRCCode,DataMatrix,MaxiCode,Code49,Code16K,andCodeOne.WiththecontinuousimprovementofChina'smarketeconomyandtherapiddevelopmentofinformationtechnology,thedomesticdemandforthisnewtechnologyofQRcodeisincreasingdaybyday.WiththestrongsupportoftheformerNationalBureauofQualityandTechnicalSupervisionandrelevantstatedepartments,theChinaArticleNumberingCenterhascontinuouslydeepeneditsresearchonQRcodetechnology.Onthebasisofdigestingrelevantforeigntechnicaldata,twonationalstandardsfortwo-dimensionalcodeshavebeenformulated:two-dimensionalcodegridmatrixcode(SJ/T11349-2006)andtwo-dimensionalcodecompactmatrixcode(SJ/T11350-2006)),whichhasgreatlypromotedtheresearchanddevelopmentofQRcodeswithindependentintellectualpropertyrightsinChina.

OnAugust3,2016,thePaymentandClearingAssociationissuedthe"BarcodePaymentBusinessSpecification"(draftforcomments)topaymentinstitutions.Thedraftcommentclearlypointedoutthesecuritystandardsthatpaymentinstitutionsneedtofollowtocarryoutbarcodebusiness.ThisisthefirsttimethatthecentralbankhasofficiallyrecognizedthestatusofQRcodepaymentafteritstoppedtheQRcodepaymentin2014.

Analysis

QRcodeèrwéimǎ

Basicexplanation:

Two-dimensionalbarcodescanexpressinformationinbothhorizontalandverticaldirectionsatthesametime,soalargeamountofinformationcanbeexpressedinasmallarea.

Function

●Informationacquisition(businesscard,map,WIFIpassword,data)

●WebsitejumpTransfer(jumptoWeibo,mobilewebsite,website)

●Adpush(userscansthecodeanddirectlybrowsesthevideoandaudioadvertisementspushedbythemerchant)

●Mobilee-commerce(Theuserscansthecodeandplacesanorderdirectlyonthemobilephone)

●Anti-counterfeitingtraceability(usersscanthecode,youcanchecktheplaceofproduction;atthesametime,youcangetthefinalconsumptionplaceinthebackground)

●Preferentialpromotion(Theuserscansthecode,downloadsthee-coupon,draws)

●Membermanagement(getselectronicmemberinformationandVIPserviceontheuser’smobilephone)

●Mobilepayment(scanstheproductQRcode,Paymentiscompletedthroughthemobilephonechannelprovidedbythebankorthird-partypayment)

●Accountlogin(scantheQRcodetologintovariouswebsitesorsoftware)

Difference

Thebarcodecomposedofmultiplelinesdoesnotneedtobeconnectedtoadatabase,anditcanstorealargeamountofdata.Itcanbeusedinhospitals,drivinglicenses,materialmanagement,andcargotransportation.Whenitmustbedamaged,theerrorcorrectioncanenablethebarcodetodecodetheQRcodecorrectly.Itisamulti-line,continuous,variable-length,symbolicmarkcontainingalargeamountofdata.Eachbarcodehas3-90lines,andeachlinehasastartpart,datapart,andendpart.Itscharactersetincludesall128characters,andthemaximumdatacontentis1850characters.

One-dimensionalbarcodesonlyexpressinformationinonedirection(usuallythehorizontaldirection),butdonotexpressanyinformationintheverticaldirection.Thecertainheightisusuallytofacilitatethealignmentofthereader.

Theapplicationofone-dimensionalbarcodescanincreasethespeedofinformationentryandreducetheerrorrate,butone-dimensionalbarcodesalsohavesomeshortcomings:

Thedatacapacityissmall:about30characters,Canonlycontainlettersandnumbers;

Thebarcodesizeisrelativelylarge(lowspaceutilization);

Thebarcodecannotbereadafteritisdamaged;

Barcodesthatstoreinformationinatwo-dimensionalspaceinthehorizontalandverticaldirectionsarecalleddimensionalbarcodes.

Relatedinventions

PDF417code

ThePDF417codewasinventedbyDr.YinjingWang,aChinesestudentstudyingintheUnitedStates.PDFisanacronymforthethreewordsofEnglishPortableDataFile,meaning"portabledatafile".Becauseeachsymbolcharacterthatmakesupabarcodeiscomposedof4barsand4spaces,ifthenarrowestbarorspacethatmakesupabarcodeiscalledamodule,thetotalnumberofmoduleswith4barsand4spacesmentionedaboveisone.Itissetat17,soitiscalled417codeorPDF417code.

1.Largeinformationcapacity

ThePDF417codecanexpressnotonlyletters,numbers,andASCIIcharacters,butalsobinarynumbers.Inordertomaketheencodingmorecompactandimprovetheinformationdensity,PDF417hasthreeformatswhenencoding:

Theextendedalphanumericcompressionformatcanaccommodate1850characters;

Thebinary/ASCIIformatcanaccommodate1108bytes;

Thedigitalcompressionformatcanhold2710numbers.

2.Errorcorrectioncapability

One-dimensionalbarcodesusuallyhaveacheckfunctiontopreventmisreading.Oncethebarcodeisstained,itwillberejected.Thetwo-dimensionalbarcodecannotonlypreventerrors,butalsocorrectthem.Evenifthebarcodeispartiallydamaged,thecorrectinformationcanberestored.

3.Printingrequirementsarenothigh

Commonprintingequipmentcanprint,andfaxescanalsoberead.

4.Canbereadwithavarietyofreadingdevices

PDF417codescanbereadwithlaserreaderswithraster,linearandareascanimagereaders.

5.Thesizecanbeadjustedtoadapttodifferentprintingspaces

6.Theopencodesystemhasbecomeaninternationalstandard,andChinahasalsoformulatedaninternationalstandardfor417codes.

Transformation

PDF417alsohasseveraldeformedsymbologies:

PDF417truncatedcode

Inrelatively"clean"Intheenvironment,thepossibilityofbarcodedamageisverysmall,youcanomitthelineindicatorontherightandreducetheterminator.

PDF417microcode

AfurtherreducedPDFcode.

MacroPDF417code

WhenthecontentofthefileistoolongtoberepresentedbyonePDF417code,itcanberepresentedbythemacroPDF417codecontainingmultiple(1~99999)barcodeblocks.

Applicationprospects

AlthoughtheapplicationofQRcodesisbecomingmorewidespread,comparedwithJapanandSouthKoreaandothercountries,China’sdevelopmentofQRcodesisfarfromenough.Inadditiontothesupportofoperators,therestrictingfactorsincludetechnology,terminaladaptation,andprofitmodel.What'shotisthecombinationofQRcodeandO2O(OnlineToOffline)mode,thatis,theuseofQRcodereadingtodivertonlineuserstoofflinebusinesses.Tencentisveryoptimisticaboutthismodel,MaHuatengsaidthat"QRcodeisakeyentrypointforonlineandoffline."AlthoughsomepeoplearenotoptimisticabouttheapplicationofQRcodes,itisundeniablethataslongasasufficientuserbaseiscultivatedandcombinedwithagoodbusinessmodel,QRcodeswillbecomeoneofthemostpowerfultoolsforbridgingrealityandvirtuality.

Advantages

1.High-densitycoding,largeinformationcapacity.

2.Thecodingrangeiswide.

3.Strongfaulttolerance,witherrorcorrectionfunction.

4.Decodingreliabilityishigh.

5.Encryptionmeasurescanbeintroduced.

6.Lowcost,easytomake,anddurable.

Disadvantages

Accordingtothe"GlobalMobilePhoneSecurityReportfortheFirstHalfof2012",17,676mobilephonemalwareweredetectedandkilledinthefirsthalfof2012,andQRcodetechnologybecameamobilephonevirus.,Anewchannelforthespreadofphishingwebsites.

Accordingtothepolice,scanningtheQRcodesometimesdisplaysalinkpromptingtodownloadsoftware,andsomesoftwaremaycontainviruses.Someoftheseviruseswillaffectmobilephonesandtabletsaftertheyaredownloadedandinstalled;somevirusesarefee-absorbingTrojansthatcriminalspretendtobeapplications.Oncedownloaded,theywillcausethemobilephonetoautomaticallysendmessagesanddeductalargeamountofphonecharges.Inthisregard,seniormobilephonesoftwareexpertHongZhigangbelievesthatusingQRcodestodefraudmobilephonebillsiscompletelyfeasible."Theoreticallyspeaking,theQRcodeitselfdoesnotcarryviruses,butmanyvirussoftwarecanbedownloadedusingQRcodes.However,manyMobilephonesuseanopenmobilephoneplatform.Ifyoudownloadsuchvirussoftware,youwill"occupy"themobilephone'sSMSsendinginterfaceandsendSMSwithouttheuser'sknowledge.ThistypeofSMSoftendeducts1yuanoreven10yuanThemobilephonebillisquicklylostwhentheuserisignorant,andentersthepocketofthebadguy."

SomeexpertsremindthemassestoraiseawarenessofpreventionanddeterminewhetherthesourceoftheQRcodeisauthoritativebeforescanning.Trustworthy.Generallyspeaking,theQRcodesprovidedonregularnewspapers,magazines,andpostersofwell-knownshoppingmallsaresafe,buttheQRcodesofunknownoriginpublishedonwebsitesneedtobevigilant.Youshouldchooseaprofessionalcodescanningtoolthathasamonitoringfunction.Whenyouscanasuspiciouswebsite,therewillbeasecurityreminder.IfyouinstallthesoftwarethroughaQRcode,itisbesttoscanitwithanti-virussoftwarebeforeopeningitafterinstallation.

Mattersneedingattention

Infact,mostofthemaliciousQRcodesaredifficulttodeductthemobilephonefeedirectly.Instead,theycommitfraudbyinducingcitizenstoinstallprograms.Besuretoreadtheinstallationpromptsgivenbythephonecarefully.Don'tjustgoallthewaytotheendforthesakeofconvenience.

Two-dimensionalcodesecurityproblemsareconcentratedontwoaspects.Directscanningofthecodeisdangerous

SomenetizenssaidthattheyscannedaQRcodeonanadvertisementpostedonthestreet.Afterthat,the100yuanbillofthephonejustchargeddisappeared.AfterscanningadatingQRcodepostedonthewall,hedidnotdownloadandinstallthedatingsoftware,andthenwasnotifiedthathismobilephonewasinarrears.Asaresult,themobilephonewastestedandfoundthatmobilephonevirussoftwarewasinstalled,causingthenewlychargedphonebilltobestolen.

Features

1.High-densitycoding,largeinformationcapacity:itcanholdupto1,850capitallettersor2,710numbersor1,108bytes,ormorethan500Chinesecharacters,whichisaboutseveraltensoftimeshigherthantheinformationcapacityofordinarybarcodes.

2.Widecodingrange:Thebarcodecanencodepictures,sounds,texts,signatures,fingerprintsandotherdigitizedinformation,andusethebarcodetoexpressit;itcanexpressmultiplelanguagesandcharacters;itcanexpressimagedata.

3.Strongfaulttolerance,witherrorcorrectionfunction:Thisenablesthe2Dbarcodetobereadcorrectlyevenwhenitispartiallydamagedduetoperforation,defacement,etc.,andtheinformationcanstillberestoredwhenthedamagedareareaches30%.

4.Decodingreliabilityishigh:itismuchlowerthanordinarybarcodedecodingerrorrateoftwopartspermillion,andtheerrorrateisnotmorethanonepartpermillion.

5.Encryptionmeasurescanbeintroduced:confidentialityandanti-counterfeitingaregood.

6.Lowcost,easytomake,anddurable.

7.Thebarcodesymbolshapeandsizeratioarevariable.

8.Two-dimensionalbarcodescanbereadbylaserorCCDreader.

Storage

TheQRcodecanstorevariousinformation,mainlyincluding:

URL,businesscard,textinformation,specificcode.

Accordingtothewaytheinformationisapplied,itcanbedividedinto:

1.Onlineapplications

SuchasURLsandspecificcodes,moreareonlineapplications.

2.Offlineapplications

Suchastextmessagesandbusinesscards,moreareofflineapplications.

Color

Usuallywhatweseeandmostsoftware-generatedQRcodesareblack,butinfact,thecolorQRcodegenerationtechnologyisnotcomplicated.Anditislovedbyyoungpeople,andsomewebsiteshavebeguntoprovidefreeonlinegenerationservicesofcolorQRcodes.Basedontheerrorcorrectionfunctionofthetwo-dimensionalcode,evenifpartofthetwo-dimensionalcodeiscoveredorlost,thescanningdevicecanstillrecognizethecompleteinformationrecorded.Synthesizewiththetwo-dimensionalcodetoobtainapersonalizedtwo-dimensionalcodethatcanberecognizedbythescanningdevice.This"personaltwo-dimensionalcode"hasalsobecomepopular.

Comprehensiveapplication

Thetwo-dimensionalbarcodehasthecharacteristicsoflargestoragecapacity,highconfidentiality,hightraceability,strongresistancetodamage,highredundancy,andlowcost.ThesecharacteristicsareparticularlyItissuitableforforms,securityandconfidentiality,tracking,licenses,inventorycounting,databackup,etc.

Foodtraceabilityprogram

Whenrawmaterialsuppliersproviderawmaterialstofoodmanufacturers,theycarryoutbatchmanagement,andtheoriginalproductiondataoftherawmaterialsaremanufactureddate,expirationdate,origin,producer,Theinformationonwhetherthegeneticcombinationisusedornotisenteredintothetwo-dimensionalcodeandalabelwiththetwo-dimensionalcodeisprinted,pastedonthepackagingboxandhandedtothefoodmanufacturer.Whentherawmaterialsofthefoodfactoryareinthewarehouse,thedatacollectorisusedtoreadthetwo-dimensionalcodetoobtaintheoriginalproductiondataofthereceivedrawmaterials.Fromthisdata,itcanbeimmediatelyconfirmedwhetherthedeliveredproductmeetsthemanufacturer'spurchasingstandards.Thentherawmaterialsareputintostorage.

Accordingtotheproductionplanoftheday,makearecipe.Accordingtotheproductionplan,theemployeesextractthenecessaryrawmaterialsfromthewarehouse,weighandsubcontractusingtheweightofvariousrawmaterialsaccordingtotherequirementsofeachbatch,andpastealabelwithaQRcodeonthesubcontractedrawmaterials.ThecodecontainsRawmaterialname,weight,inputsequence,rawmaterialnumberandotherinformation.

Accordingtotheinstructionsoftheproductionplan,printakanbanwithaQRcodeandplaceitinfrontoftheproductionline.Thetwo-dimensionalcodeonthekanbanhasjobinstructionsentered.Whenmixingrawmaterials,useadatacollectortoreadthecodeonthekanbanandthetwo-dimensionalcodeoneachrawmaterialaccordingtotheoperationinstructionstoconfirmwhethertheinputiscorrectaccordingtotheproductionplanandrecordtheinformationoftherawmaterialsused.Ineachinspectionprocessaftertheinputofrawmaterials,thedatacollectorisusedtoinputtheinspectiondatarecordedbyhandinthepast,eliminatingtheneedformanualrecording.Thedataregisteredinthedatacollectorisuploadedtothecomputer,andthecomputergeneratestheoriginalproductiondata,makingitpossibletotrackproductsandrawmaterials,andgetridofthepreviousmanagementmethodsofusingpaper.UsethisdatabasetopublishproductrawmaterialinformationtoconsumersontheInternet.

QR code

Restaurantapplication

Mobileelectronicmenu:

Createamobileelectronicmenuforbusinesses,andrestaurantscaneasilyintegrateInformationsuchascateringcultureanddishintroductionshallbeenteredinaccordancewithrelevantguidelines.Theuserobtainstheredirectlinkofthemobilephonewebsitebyscanningthecodetoobtaintherelevantinformationofthebusiness.

Applicationscenarios:Variouspromotionalposters,manuals,tableplates.

Businessinterests:①Solvetheproblemofcustomerlossandcustomercomplaintscausedbywaitingforseatsandmeals;

②Differentiatedmarketing,improveUserexperiencelevel,enhancebrandcompetitiveness;

③Throughtheelectronicmenu,therestaurantwillgainwiderattentionandword-of-mouthpublicity;

④Improvetheefficiencyofthewaiter.

Consumerbenefits:①Youcanusetheelectronicmenutodeterminewhattoorderonthedaybeforeyougotothestoretoeat,savingtimeforordering;

②ScanthecodeandelectronicallyThemenucanbepermanentlystoredintheconsumer'smobilephonetoguideconsumerstoconsumeagain.Themenuinformationmerchantscanupdateinrealtime,one-timepromotion,permanentincome;

③Learnmoreaboutthedishesandchoosethedishesthatmeetyourowntastes.

Mobileshopping

"Mobilesupermarketwithtwo-dimensionalcodeastheentrance"isasignandproductofthewidespreadapplicationofmobileterminalsandthematurityofthee-commercemodel."Mobilesupermarket"pushesmobilee-commercetoanewlevel.Itmainlyresearchesanddevelopsmobiletransactionsandmerchantmarketingapplicationsbasedonmobileterminals.WiththehelpofQRcodesasachannel,consumerscanquicklybrowserealproductsandshopquicklyanytime,anywhere.Inaddition,theprojectwillalsoprovideavarietyofapplicationstosupportmerchantmarketing,andsolvenewcustomerdevelopment,oldcustomermaintenance,mobilee-commerce,membershipmarketing,discountpromotion,newproductpromotion,Traditionalmarketingdilemmassuchasinteractionbetweencustomersandmerchantshavesavedcorporatecostsandprovidedintegratedsolutionsformerchants’advertising,sales,promotions,activities,andcustomerfeedbackinformationcollection.

InChina,theproductsdevelopedbyGuangdongZhengquanTechnologyCo.,Ltd.torealizethe"mobilesupermarketwithQRcodeastheentrance"forthemajorityofenterprisesandmerchants-Zhengquanyipush,canprovideenterprisesandmerchantsAmobilee-commerceplatformthatintegratesfunctionssuchasexclusiveQRcode,APP,corporatewebsite,dedicatednetworkspace,domainname,communicationplatform,purchaseandsalesplatform,andpaymentsystem.Merchantscanprovidenecessarycorporateinformation,productintroductions,andpreferentialactivities.Uploadtothebackgroundintheformofgraphics,text,audio,orvideotoformanindependentandpermanentlyvalidQRcode,sothatcustomerscanunderstandalltheinformationofthemerchantinanall-roundway,andcreateamobilesupermarketforthemerchant.

ScantheQRcodetoenterthemobilewebsite

UsetheQRcodescanningsoftwareonthemobiledevicetodirectlyscantheQRcodetoenterthemerchant’smobilewebsite,Clickonthedesiredproducttocompletetheorderandpayment,realizingthefashionconceptofeasyshopping.Fromtheperspectiveofsolvingbusinessandindustrydevelopment,theimplementationofthe"mobilesupermarketwithQRcodeastheentrance"makesthesalesofbusinessbusinessesmorespecificandclear,marketingismoreconvenientandaccurate,andbusinessbusinessesinvestverylowcostsandobtaingoodresults.Theeffectofmarketingandpublicity,one-stopsolutiontothevariousdilemmasofbusinessandbusinessmarketing,andspurthegrowthofcorporateincome,whichisexpectedtodirectlyorindirectlyincreasetheincomeofthecompanyby20%-80%.

Analyzedfromtheperspectiveofsolvingconsumerdemand,"mobilesupermarketwithQRcodeasentrance"isaconsumerrevolutionthatwillchangeconsumers’consumptionhabitsandmakemobileshoppingauthenticandreliable.,Allowinguserstoparticipateinthemarketingprocessasalinkintheindustrychain,enablingtwo-waycommunicationandproactivelyachievingprecisepositioningofconsumergroups.

Scanmoneytoscandiscounts

TheQRcodecanalsobemadeintoelectroniccoupons,andastrikingQRcodeonthepromotionalmaterialsisaccompaniedbyaconcisesentencesuchas"ScanmoneytoscandiscountsAdvertisingsloganslike"canattractconsumerstotakeouttheirmobilephonesandscantheQRcodetofindout.Peoplearefullofcuriosityandpursuingbenefits.Thiswayofscanningcodestoobtaincouponstoenjoybenefitscannotonlyenhancetheinteractionbetweenconsumersandbusinesses,butalsoincreaseconsumers'interestinbusinessesanddeepentheirimpressions.

Comparedwithordinarypapercoupons,QRcodeelectroniccouponshavetheadvantagesofsavingprintingcosts,enrichingpromotionalcontent,andbeingeasyto"carry".Oncethepapercouponsareprinted,theycannotbechanged.Whenthediscountsarechanged,thecouponsmustbereprinted,whichisahugeexpense.However,theQRcodeuniquetoZhengquanyiTwittersupportsthechangeofthediscountcontentatanytime,buttheQRcodeitselfremainsunchanged,andthecontentcanbecombinedinvariousformssuchasgraphics,audio,andvideo,anditcanalsobedirectlylinkedtothemerchant.Exclusivewebsite,richandcolorfulcouponinformation.Suchtwo-dimensionalcodeelectroniccouponsnotonlyfacilitatethemanagementofthecouponsbythemerchants,maximizethepromotionaleffectofthecoupons,butalsomakeiteasierforconsumerstostorethecouponsdirectlyintheirmobilephones,avoidingtheneedtostorethecouponseverytimetheygoout.Filledwiththetroublesofvariouscoupons,consumersfeelthattheyarefashionableagain.

PlacementofQRcode

ApplicationofQRcode(5photos)

1.Printedpromotionalmaterials:merchantscanusenewspapersandmagazinesAddingQRcodestobooks,posters,flyers,coupons,billboards,Xdisplayracks,productpackaging,personalbusinesscards,etc.,notonlysavesmaterialcosts,maximizestheamountofinformation,butalsoleadsthetrendandachievesrapidinformationacquisition.Convenienttosave.

2.Videoadvertising:Ingeniouslyembedtwo-dimensionalcodesonTV,videos,andadvertisementstobreakthroughtimeandspacerestrictions,achieveinformationextension,andformaudienceinteractionandexpandtheeffectofcommunication.

3.Onlinepromotion:PublishtheQRcodeoncorporatewebsites,advertisingbanners,Weiboandothermediatocooperatewithonlinepromotion.

QRcodeDM

TheQRcodeDMisprintedwithaQRcodepatternontheDM.ScanningtheQRcodecanbelinkedtotheInternet.Theformofexpressionmaybepictures,Videoorlink,thiskindofcommunicationmethodcanusethefragmentedtimeofpeopleeating,ridinginthecarandinthebathroomtodisseminatetheinformationofadvertisersandachievethepurposeofprecisionmarketing.

Forexample,atwo-dimensionalcodetissueDM.Inplaceswithdenselypopulatedpopulationssuchasrailwaystations,subwaystations,universitycampuses,andscenicspots,userscanreceiveafree,beautifully-printedpackagebyscanningaQRcodeinfrontofthescreenofaself-servicesmartterminalthroughanApptissue.Thereare10papertowelsperpack,with10differentcustomeradvertisementsprintedonthem.ByscanningtheQRcodeabove,userscanalsoreachtheadvertiser'sofficialwebsite,Weibo,WeChatofficialaccountandotheronlineplatforms.

Two-dimensionalcodeseal

Thetwo-dimensionalcodeisnotonlyforcommercialuse,butalsohastheeffectofrealizingdisplayandpromotionforindividuals.

Forexample,apaintercanprintaQRcodeonhisownwork,andinformationaboutthecreativeprocess,publicationofalbums,andholdingofartexhibitionscanbeclearataglance;ifitisaperformingartsstar,printaQRcodeonthepromotion,Fanscanenjoyalltheworksandphotosofthecelebrity,andpublishtheirownlatestnews!

Weddingapplication

Traditionalweddingsrequirelargeinvitations.For2013weddings,youonlyneedtosendaQRcode.Guestsatthetraditionalweddingscenecanonlywatch,notinteract.Afterscanningthetwo-dimensionalcodeinvitationcardwiththemobilephone,themobilephoneautomaticallyjumpsintothespaceofthegroomandthebride.Notonlycanyouseetheweddinginformation,butyoucanalsoseetheweddingphotosofthegroomandthebride,andyoucanleavecommentsandfavorites.

Ticketsales

Themerchantsandagentsthatupgradethetraditionalticketingsystemtotheelectronicticketingsystemprovidepartnerswithnetworke-commerceplatformconstruction,softwareandhardwareintegrateddevelopment,openinterfaces,System-widesolutionssuchasmaintenance.Theestablishede-commerceplatformisdirectlyconnectedtovariousonlinebankingplatforms.Aftertheonlinepaymentiscompleted,userscangotothecorrespondingphysicalmerchantsofthise-commerceplatformtoconsumewiththeelectronicvouchersorbillsobtained,withoutqueuingorWaitwithouttediousverification,allowinguserstoimmediatelygetaseriesofperfectconsumerexperience.

Formapplication

Transmissionandexchangeofdocumentforms,businessforms,importandexportorders,manifests,etc.,toreducemanualrepetitiveinputofformdata,avoidhumanerrors,andreducelaborcosts.

Confidentialapplication

Encryptionandtransmissionofconfidentialinformationsuchascommercialintelligence,economicintelligence,politicalintelligence,militaryintelligence,andprivateintelligence.

Trackingapplication

Automatictrackingofofficialdocuments,automatictrackingofproductionlineparts,automatictrackingofcustomerservice,automatictrackingofmailorderdelivery,automatictrackingofmaintenancerecords,automatictrackingofdangerousgoods,automatictrackingoflogisticssupplies,Automatictrackingofmedicalexaminations,automatictrackingofecologicalresearch(animals,birds...),etc.

Licenseapplication

Passport,IDcard,registrationcard,driver'slicense,membershipcard,identificationcard,chainstoremembershipcardandotherlicenseinformationregistrationandautomaticinput,play","Immediateaccess"informationmanagementeffect.

Inventoryapplication

Automaticinventoryofgoodsandfixedassetsinlogisticscenters,warehousingcenters,andjointlogisticscenters,givingplaytotheeffectof"immediateinventoryandimmediatedecision-making".

Backupapplication

Ifthedocumentformdataisunwillingorunabletobestoredinelectronicmediasuchasfloppydisks,CD-ROMs,etc.,youcanusethetwo-dimensionalbarcodetostorethebackupandcarryitwithyouConvenient,notafraidoffolding,longstoragetime,andcanbecopiedandfaxedtomakemorebackups.

Newspaperapplication

Asanewdigitalmediathatconnectsnewspapers,mobilephonesandtheInternet,newspapershaveusedQRcodetechnologytocreate"three-dimensionalnewspapers".UserswhoreadnewspapersByscanningtheQRcodeonthenewspaperwithvariousQRcodesoftwareonthesmartphone,thenewspaperbecomes"three-dimensional"immediately,andatthesametime,youcaneasilyreadandwatchtheextendedcontentofthenewspaper.DomesticnewspapersusingQRcodesincludeHuaxiMetropolisDaily,ChangjiangDaily,ChengduCommercialDaily,etc.TheQRcodeapplicationgreatlyexpandsthecapacityofnewspapers,andtheenjoymentofreadingnewspapersisalsogreatlyincreased.Thismeansthatnewspapersandperiodicalsarenolongerjustflatnewsprint,butcanalsobringusanew3Daudiovisualimageexperience,andprovideproductsWithmorecomprehensiveinformationandamoreconvenientwaytopurchase,acomprehensivemobileInternetcommerceplatformhasbeencreated.

Networkresourcedownload

ItcanbeappliedtodownloadresourcesontheInternet,suchase-books,games,applicationsoftwareandsoon.

Producttraceabilityapplication

Codemanagementofproductsandcomponentsintheproductionprocess,andsystematicrecordsaccordingtotheproductproductionprocess.Itcanavoiderrorsintheproductionprocessandimproveproductionefficiency.Atthesametime,productqualityissuescanbetraced,suchasfoodsafety,agriculturalproducttraceability,andproductwarrantymanagement.

AttractionTicketApplication

Attractiontickets,trainticketsbidfarewelltothetraditionaltextandpapermode,anduseQRcodesforticketsalesandticketcheckingtoimprovepassageefficiencyandpreventcounterfeittickets.

Vehiclemanagementapplication

Drivinglicense,driver’slicense,vehicle’sannualreviewdocuments,vehicleviolationpenalties,etc.areprintedwithaQRcode,andthebasicinformationonthevehicleisprinted,Thebasicinformationofthevehicle,includingthedrivingnumber,enginenumber,model,color,etc.,isconvertedandstoredintheQRcode.Theimplicitnessoftheinformationplaysaroleofanti-counterfeiting,andthedigitizationofinformationfacilitatesreal-timemonitoringwiththemanagementnetworkofthemanagementdepartment.

Creativeapplications

Withthepopularityofsmartphones,various2-dimensionalbarcodeapplicationshavealsofollowed.CreativeQRcodeapplication:1.QRcodeinvitation;2.QRcodedisplayposter;3.QRcodesign-in;4.QRcodetombstone;5.QRcodebusinesscard;6.QRcodesign7.Two-dimensionalcodecake;8.Two-dimensionalcodeadvertising;9.Two-dimensionalcodefoodIDcard.

Meetingservice

Thetwo-dimensionalcodemeetingserviceisanotherapplicationoftwo-dimensionalcodetechnologyinmobilecommerceservices,mainlyusedfortwo-dimensionalcodemeetingsign-in.

Mainlyinclude:

Beforethemeeting:QRcodeMMS/SMSinvitationletter,MMSconferencecatalog,guestcheck-inarrangements,meetingagendareminder,SMSwarmthTips

Inthemeeting:QRcodesign-in,MMScoupons,SMSlottery,SMSinteraction,agendareminders,diningarrangements,etc.

Afterthemeeting:MMSconferencecatalogue,thankyouafterthemeeting

Greatlyimprovethesign-inefficiencyofthemeeting.Sincethesign-inQRcodeMMSrecognizestheterminalequipment,themeetingrecordswillbetransmittedtotheQRcodesign-inrecordingplatformviaGPRSfromtimetotime,sotheparticipationinthemeetingandtheeffectofpromotionalactivitiescanbedoneClearanalysisandrealrealizationoftheclosedloopofconferencemarketing,fromtheinvitationoftheconferencetothefinalparticipationwillberecordedveryefficiently.Thisisaformofconferencesign-inthatwillinevitablybepopularizedinthefuture.Itisnotonlyefficientbutalsolow-carbon,andisinthefieldofmobilecommerce.Amajorinnovativeapplicationof

Occupyingseatapplication

InSeptember2014,thelibraryoftheHuxicampusofChongqingUniversitylaunchedthe"two-dimensionalcodeoccupyingseat"function.PickupthemobilephoneandscantheQRcodeonthetable,theseatiseasytoget,and"limitedtime",sothat"everyonehasaseat."

Thereisa"readingroomoccupancy"functioninthe"majormicro-picture"publicWeChat.Afterenteringthissection,studentscanchoosethelibraryandreadingroomtheywanttogoto,selectthetimeperiod,andthenselectanemptyseataccordingtothenavigationmapofthereadingroom,reserveaseat,andreceiveaWeChatreminderafterthereservationissuccessful.

Studentsneedtogotothereadingroom5-10minutesbeforethescheduledtime,andscantheQRcodeofthereservedseatonWeChatforverification.Ifthereisnoverificationafter10minutes,thepositionwillbecancelled.

E-commerceapplications

TheQRcodewillbecomeakeyentrypointforthemobileInternetandO2O.Ase-commercecompaniesincreasinglyengageinparallelonlineandofflineinteractions,QRcodeshavebecomeanimportantmarketingvehiclefore-commercecompaniestoland.ThewideapplicationofQRcodesinthefieldofe-commerce,combinedwiththeconceptofO2O,bringsconsumersamoreconvenientandfastconsumptionexperience,andhasbecomeanewchannelfore-commerceplatformstoconnectonlineandoffline.Itisahorizontalextensionofproductinformation.Thepricecomparisonsareallhelpful.

Applicationcase

ThetraditionalO2Obusinessmodelcanguideonlineuserstoofflineconsumption.Formerchants,thisismorelikeashort-termonlinepromotion.Activities,becauseusersdonotneedtoregisterfirstandthenconsumelikeonline,thistypeofconsumptionismainlya“one-offconsumptionbehavior”forusers.Moreimportantly,thefront-endconsumptiondataofofflinemerchantsisintraditionalUndertheO2Omodel,thereisnooveralldatabasethatcanrecordtheseactualconsumptiondata.

Background1

TheQRcodesign-inhasappearedinsomeimportantmeetingsoneafteranother.ParticipantsonlyneedtocallupthesecondDimensioncodevoucherinformation,thesign-incanbecompletedafterverification.

Electronicsign-insolution

Thetwo-dimensionalcodesign-insystemisanew"voucher"mobiledataserviceproduct,IsamobilephoneQRcodereadingapplication,whichcombinesmodernmobilecommunicationtechnologyandQRcodeencodingtechnology,andencodesthecontentofthetraditionalvoucherandtheholderinformationintoaQRcodegraphic,andusesSMS,MMS,etc.Themethodissenttotheuser'smobilephone,andwhenusingit,theQRcodegraphicdisplayedonthemobilephonecanbereadandverifiedthroughadedicatedcodereadingdevice.Itsbiggestfeatureisuniquenessandsafety,whichnotonlysavescosts,butmoreimportantly,itsavestime,improvesefficiency,andisconvenienttouse.Itisalsoveryenvironmentallyfriendlyandstylish.

HowtoefficientlydetecttheQRcode:Beforeattendingtheconferenceorexhibiting,theorganizeronlyneedstosendtheparticipantsanelectronicinvitationletter(MMS,SMS)containingaQRcodethroughthesystem.ThisQRcodecontainsConferenceaffairsinformation,asthesign-invoucherfortheexhibition.Whensigninginattheexhibition,participantsonlyneedtobringtheirmobilephonestocompletethesign-ineasily,whichbringsabrand-newparticipationexperience.Atthesametime,itavoidstheembarrassmentoftheorganizerwhencheckingtheinformationonthespot,anditisverysafe,effectivelyverifyingtheidentity,andputtinganendtointruders.Participants'informationistransmittedtothesystemdatabasethroughthewirelesscommunicationsystemduringverification,sothattheparticipationoftheexhibitionisclearataglance,whichfacilitatesthestatisticalworkoftheparticipationaftertheexhibition.Theentireprocessisfullyelectronic,andthemobilephoneisusedastheadmissionvouchertorealizetheinformatizationofconferencesign-in.

Background2

Itistailor-madeforsomerealestatecompanies,autos,homefurnishingbrandsandotherbusinessesthatarereadytoputoutdoormediaadvertisements,throughexperientialmarketingsolutionsTheprogramallowsconsumerstofeelthevalueoftheproduct,therebygeneratingpurchasebehavior,andassistingcorporatesalesanddevelopment.

AdvertisingMediaSystemSolution

Browsetheofficialwebsiteofthemerchant,andquicklyjumptothethemepageoftheevent.ScanthecodetobrowsethemerchantAllproductsandinformationallowuserstoquicklyunderstandthecompleteinformationoftheadvertisement.

Browsethemerchant'sWeibo,savethetediousprocessofinputandsearch,quicklyfollow,accumulatenewchannelsforfans,andconstantlybrowsenewproducttrendsonthemerchant'sWeibo.

Somephysicalmallproductscanbeboughtatonce,andshoppingcanberealizedonmobilephones.Nomatterphysicalorvirtualgoods,youcanbuyatonce.Multiplepaymentmethodsmakemobileshoppingmoreconvenient.Discountcoupons,Thebonuspointscanbeobtainedbyscanningthecode.

Advantages

Integratedmarketing(two-dimensionalcodecombinedwithtraditionalmediatoinfinitelyextendadvertisingcontentandtimeliness;consumerscaneasilyaccesstheInternet,Real-timeviewingofinformationonmobilephones)

Instantinteraction(Enterprisescanpostsurveys,voting,memberregistration;individualparticipationinsurveys,informationcomments,eventregistration,mobilevoting,participationinsurveys)

Three-dimensionalcommunication(TheQRcodeisthemostconveniententrancetothemobileInternet,consumersalwayscarryoutonlineandofflineinformationdissemination;aconvenienttoolforsocialmediadissemination)

Applicationfields

Forrealestateprojects,householdgoods,automobiles,scenicspots,physicalstores,etc.,merchantscanusetheQRcodeonanypromotionalmedium,andtheusercanscanthecodethroughthemobilephonesoftware.Variousservicespushedbymerchantscanbeobtainedonmobilephones.

Programprocess

Fromsimpleoutdooradvertisingtotheformationofacompleteconsulting-salessystem,outdooradvertisingmediasolutions,Letconsumersfeelthevalueofgoodsfromprintads.Preciselylocatetheintendedconsumergroup,real-timestatisticsofproductattentionandsales,sothatcompaniescanfullygrasptheeffectofoutdoorprintadvertising,andthereisnodisadvantageinthepast!

Background3

TheAmericanPfizer(animalhealthproducts)Group,aworld-renownedsupplierofanimalhealthproducts,focusesontheresearchanddevelopmentofanimalhealthproducts,andPreventionandtreatmentoflivestock,poultryandpetdiseases.Mainproducts:insectrepellents,anti-inflammatorydrugs,vaccines,antibioticsandrelatedanimalhealthproducts.

Facingproblems

AccordingtothelatestEUrecommendations:thenewsafetyandhygienerulesapplytoallfoodandStrengthenthesupervisionoffoodsafetyissues,andeffectivelyrespondtofoodcrisesthatmayappearinthefoodchaininthefuture.Increasingthesafetyandhealthresponsibilitiesofproducersandoperators,producersandoperatorsmainlyrelyonself-inspectionmechanismsandmodernmonitoringtechnologyforharmfulsubstancestoensurefoodsafetyandsanitation.

Howtoquicklyandefficientlydetectproductinformationhasbecomeatoppriority,andtheaccuratedetectionofproductQRcodeinformationhasbecomeabreakthrough.

Solution

Thesolution:FortheentirepackaginglinkofproductionThefirstpurposeofcollectingtraceabilityinformationistoensuretheaccuracyofthedata,andthesecondpurposeistoensuretheglobaladaptabilityofthelabel.

Fordrugsinonlinebagsandboxes,thelabelingsystemimplementsprinting.Aftertheprintingiscompleted,thedataiscollectedandtested.Afterthedataiscollected,thedatabaseinformationisreviewedandverified.Afterensuringthattherearenoerrors,implementlabeling.Afterthelabelingiscompleted,asecondreviewofthearticleiscarriedout.Ensurethattheproductisfinallycompletedandcanbeofficiallyreleased.Allthetwo-dimensionalbarcodesusedfortraceabilityaretestedinbatchesbyspecialtwo-dimensionalcodetestingequipmentandmeetthequalitystandards.

Minepositioningapplication

ThegenerationoftheQRcodeistousetheQRcodeencodingdevice.Worksection,etc.collect,andthenusecodingsoftwaretogeneratespecificQRcodelabelsbasedonthecorrespondinginformation,thenuseQRcodedotmatrixprinterstoprintouttheQRcodelabelscontainingworkerspecificinformation,andfinallyprintthemonworkclothes,etc.Itiseasytoreadinaspecificlocation.

InformationTransmission

Fang,astudentfromtheSchoolofEconomicsandManagementofBeijingUniversityofPostsandTelecommunications,hand-drawnaQRcodewithapencilonapostcard,andscannedtheQRcodeusingtheQRcodescanningsoftwareonthemobilephone.Asimplelovesentencecameout:"Xiaomori,Iloveyou."

FirstfindawebsitethatgeneratesaQRcodeonline,typeintheinformationtogeneratetheQRcode,andthenenlargethepictureappropriatelyandprintitout.Drawareferenceline,dividetheQRcodepatternintosmallsquares,andmarkthesmallsquareswithinthereferenceline,andthendrawa29×29smallsquarereferencelineonthepostcard(dependingonthespecificamountofinformation)Itdepends),andblackenthecorrespondingsquaresaccordingtotheQRcodenumberonthepaper,andfinallyverifytheQRcodethroughmultiplesoftware.

ThereisalsoamanfromChangshawhoworksinCanada.WhenhereturnedtovisitrelativesduringtheSpringFestival,hemetagirlbychancethroughasocialsoftware.Thegirlhadasimilarlifeexperiencewiththisman.HeisanoverseasstudentfromtheUniversityofKansasinChengdu,whoalsoreturnedtoChinaduringtheSpringFestival.Throughaveryaccidental"shake",thetwobegantogetacquaintedandfallinlove.ThemanevenusedtheQRcodetoproposetothegirl,andhefinallygottheresult.

ThelargestQRcode

TheQRcodeproducedbyXuHe,32yearsold,inawheatfieldinBotouCity,HebeiProvince,wasofficiallycertifiedbyGuinnessastheworld’slargestQRcode.ThisgiantQRcodehasasidelengthof190metersandatotalareaof36,100squaremeters,breakingthepreviousrecordof28,760squaremetersheldbyaCanadianfarm.ThisQRcodecanbescannedandidentifiedbyamobilephoneandlinkedtotheWeChatofficialaccountoftheXuHeteam.InApril2015,XuHeandhisteamcarriedoutdifferentiatedplantinginnearly100acresoflandrentedaccordingtotheratiooftheQRcodepattern,sowedwheatatdifferenttimenodes,andsuccessfullycreatedthisgianttwo-dimensionalplantusingthecolordifferenceofthewheatseedlings.Dimensioncode.

Readingequipment

A.Two-dimensionalbarcodereadingequipmentcanbedividedintodifferentreadingprinciples:

(1)LinearCCDandlinearimagereader(LinearImager)

canreadone-dimensionalbarcodesandlinearstackedtwo-dimensionalcodes(suchasPDF417),whenreadingtwo-dimensionalcodes,youneedtoscanalongtheverticaldirectionofthebarcodeThroughtheentirebarcode,wecallit"sweepreading".Thistypeofproductischeaper.

(2)Laserreaderwithgrating

Itcanreadone-dimensionalbarcodesandlinearstackedtwo-dimensionalcodes.Whenreadingthetwo-dimensionalcode,thelightisalignedwiththebarcode,andtheverticalscanningiscompletedbythegratingelement,withoutmanualscanning.

(3)ImageReader

UsingtheareaarrayCCDcameramethod,thebarcodeimageiscapturedandanalyzedanddecoded.Itcanreadone-dimensionalbarcodesandalltypesofbarcodes.QRcode.

B.Two-dimensionalbarcodereadingequipmentcanbedividedintohandheldandfixedaccordingtodifferentworkingmethods.

Handheld:istheQRcodescanner.BarcodescannerthatcanscanPDF417,QRcode,DMcodetwo-dimensionalcode.

Fixedtype:Itisatwo-dimensionalcodereader,desktop,non-handheld,placedonatableorfixedinaterminaldevice,suchasSUMLUNG'sSL-QC15Sandsoon.

Thetwo-dimensionalcodeprintedonpaperandthetwo-dimensionalcodeonthemobilephonescreencanberecognized,soitiswidelyusedinelectronicticketing,electroniccoupons,membershipsystems,mobilephonetwo-dimensionalcodeboardingandotherfields.

C.Theindustrialapplicationof2DbarcodereadingequipmentmainlyusesimportedbrandssuchasSiemensSIMATIC

SIMATICMV420andMV4401D/2DcodesCodereader

Foradvancedproductionsystems,theuseofmachine-recognizablemarkstotrackproductsandcomponentsisanimportantrequirement.Theuniquecodingsystemensuresthateachproductionstepofeachcomponentandtheuseofrawmaterialsareorderlyandcontrollable.Atthesametime,thedirectcodingmethodallowsthetrackingofproductbatches,suchasproductliabilitydetermination.

SIMATICMV420/MV440fixedone-dimensional/two-dimensionalcodereaderisahigh-speed,high-reliabilityreadingproduct,andithasawealthofcommunicationandconnectionmethods.Thecodereadercannotonlyreadstandardhigh-contrastbarcodesandtwo-dimensionalcodes,butalsocanbeusedtoreadDPMcodes(DirectPartMarking)underharshindustrialapplicationconditions,thatis,directcodingonthesurfaceoftheobject(throughlaseretching,inkjet,Mechanicalmarkingorchemicalcorrosion,etc.directlymarkthecodeonthesurfaceoftheobject).

FlexibleandoptionallightingmethodsandcompactandsturdyappearanceenableMV420/MV440tobeusedinavarietyofindustrialapplications,suchas:automotive,packaging,medicine,cosmeticsandelectronicsemiconductors,Foodandbeverageindustries.

Customization

TheQRcodecangenerateacodemapaccordingtothecontentoftheinformationandthefunctionalrequirementsoftheapplication.Generally,simplesurfaceapplicationscandirectlygenerateQRcodestousetheinformationcontent.Ifyouwanttoincludemoreinformationcontentandextendtheserviceasanapplicationwithcommercialvalue,youneedtodevelopadeepapplicationofQRcode.

QRcodesurfaceapplicationismorecommonin:invoices,tickets,simpleinformationapplications.

Advantages:Commondecodingsoftwaredecoding

Disadvantages:Informationcannotbemodifiedandedited,onlysimplecontent,cannotinteractwithinformation,Noencryption(seetheGuangzhouDailyreport:Don’tthrowyourtrainticketsaway!Becarefulofbeingdeciphered)

QRcodedeepapplicationismorecommonin:verification,anti-counterfeiting,traceability,check-in,Military,morecommercialapplicationservicesthatcanexchangeinformation.

Advantages:Useprofessionaldecodingsoftware,encryptionmechanismisnotcracked,richinformationcontent,systemmanagement,editablemodification,interactiveinformationwithusers,moreextendedfunctions,commercialValueapplications

Disadvantages:Thedomesticstandardsformobilephoneapplicationsarenotunified,andtheyneedtobedevelopedanddownloadedaccordingtothemobilephonesystem

TheinformationapplicationonthesurfaceoftheQRcodeisverysimple.Itisnotmuchdifferentfromone-dimensionalbarcodes.Torealizetheapplicationofgreatcommercialvalue,itisnecessarytousethedeepcoretechnologyoftheQRcode,whichisalsothetruevalueoftheQRcode.QRsystemmanagementisrapidlyexpandinginthebusinesscommunityofvariouscountries,andtheQRmethodhasbecomeatoolforenterprisestoachievecompetitiveadvantage.

Professionaltwo-dimensionalcodetechnologycompaniescanprovidecustomizedservicesfortwo-dimensionalcodes,changecolors,patterns,andevencreatevariousshapes.

Professionaltwo-dimensionalcodeapplicationservicesnotonlyhavesimplefunctionsonthesurfaceforusersasabasicexperience,butalsoafollow-upapplicationwithcommercialvalue.RealizemarketingforthemajorityofenterprisesbyrelayingtheQRcode.

TheformationofQRcode

Thereareseveralmethodsforlocalgenerationandonlinegeneration,whichcanbesaidtobeverysimple,andartisticandbeautifulQRcodesareslightlymorecomplicated.Onepoint,itneedstobegeneratedonline.

Text,SMS,URL,personalbusinesscard,emailaddress,wirelessnetwork,phone,GPS,etc.canallformaQRcode.

Printing

Inadditiontoprintingandprinting,therearealsolasermethodsforQRcodes.Somemetal,ceramic,andglassobjectscanbeeasilyremovedbytraditionalprintingandprintingmethods,andtheanti-counterfeitingeffectcannotbeachieved.Laserlasers,especiallycurvedlasers,havebecomethefirstmethod.Forsomelasermachinesathomeandabroad,thesoftwaredevelopedcandirectlyreadinthetwo-dimensionalcodepicturefile,andlasertotheobject.

Developmentdirection

ThepopularizationofsmartphonesandtabletcomputershasspawnedthepreviouslyunpopularQRcodeapplications.Everyoneisracingtoinvestalotofresourcesintechnologyresearchanddevelopment.MaHuatengsaid:TheQRcodeistheentrancetothemobileInternet.

TheapplicationofQRcodesseemstopenetrateallaspectsofourlivesovernight,includingsubwayadvertisements,newspapers,traintickets,planetickets,fastfoodrestaurants,movietheaters,groupbuyingwebsites,andpackagingofvariousproducts.AsalinkintheindustryoftheInternetofThingswave,theapplicationofQRcodeshasneverreceivedsuchattention.Someexpertsevenpredictthatamarketspaceofhundredsofbillionswillbeformedwithintwotothreeyears.

TheapplicationoftheInternetofThingsisinseparablefromautomaticidentification.Barcodes,two-dimensionalcodesandRFIDaremorecommonlyusedbypeople.Comparedwithone-dimensionalcodes,two-dimensionalcodeshavelargedatastoragecapacityandgoodconfidentiality.Features,canbebettercombinedwithsmartphonesandothermobileterminals,formingabetterinteractivityanduserexperience.ComparedwithRFID,thetwo-dimensionalcodenotonlyhighlightsthecostadvantage,butalsohasbetterapplicationprospectsforitsuserexperienceandinteractivity.

Underthemobileinternetbusinessmodel,peoplehaveabroaderscopeofbusinessactivities,andthereforeneedtointeractandshareinformationinatimelymanner.Withthepopularizationofsmartphonesandtabletcomputersinthe3G/4Gmobilenetworkenvironment,theapplicationofQRcodesisnolongerlimitedbytimeandspaceandhardwaredevices.Thebasicproductattributes,pictures,sounds,text,fingerprintsandotherdigitalinformationcanbecodedandbundled,whichissuitableforproductqualityandsafetytraceability,logisticswarehousing,productpromotion,businessmeetings,identity,materialreceiptidentification,etc.Itispossibletorealizetimelytrackingandtracingofmaterialcirculationthroughmobilenetworks;helpwithremoteequipmentrepairandmaintenance;productcounterfeitingandanti-channelingandend-consumerincentives;enterprisesupplychainprocessreengineering,etc.,tofurtherimprovecustomerresponsivenessandintegrateproductsandservicesExtendtotheendcustomer.Manufacturerscanalsograspmarkettrendsinatimelymanner,developmorepracticalproductstomeetcustomerneeds,andfinallyachievebuild-to-orderproduction,whichwillgreatlyreduceproductioncostsandoperatingcosts.

WiththevigorousdevelopmentofthedomesticInternetofThingsindustry,IbelievethatmoreQRcodetechnologyapplicationsolutionshavebeendevelopedandappliedtothedailybusinesslifeofallwalksoflife.Bythen,theQRcodewillbecomeThemobileInternetportalhastrulybecomeareality.

Businessmodel

TheapplicationofQRcodehastheconceptofmainreadingandbeingread.Inforeigncountries,theplatform-basedserviceofQRcodereferstoaplatformforyoutogenerateaQRcodeandattachvariousinformationsuchaspictures,text,andvideostothebackofit.Essentially,thecontentoftheQRcodepointstoanaddress.Therefore,theQRcodeplatformservicebelongstothefieldtoberead.

Butthisclassificationmethodistoovagueforusersandthemarket.ThebusinessmodelofthemarketQRcodecanberoughlydividedintothefollowingtypes:

1.Informationdissemination.Whetheritisanelectronicvoucherormuseum,mediaorproductinformation,itisactuallytheconceptofinformationdissemination.UserscanscantheQRcodewiththeirmobilephonestoenteritscorrespondingaddressandobtaincompletedata.Thesupplierestablishesacompletedbusinessmodelbysendingelectronicvouchersandlayingoutcodescanninghardwaredevicestolocalmerchants.

2.Interactiveentrance.Forexample,youcanfollowyourWeChatfriendsbyscanningaQRcode,oryoucansendbackcustomerinformationtothecompanythroughoperationalformssuchascouponcollection,voting,registration,andparticipationinresearchonyourmobilephone.Companiescanmaximizetheeffectofadvertisingandobtainvaluableuserinteractiondata.Thisinteractivebuyingmodelhasalreadybeenusedinthefieldsofmovies,TV,magazines,brochures,andadvertisements.

WeChathasbeguntoprovideQRcodescanningservicesinearlierversions.UserscandirectlyestablishWeChatrelationshipsbyscanningotherpeople’sQRcodes.Afterversion4.0,WeChatalsoprovidesdirectscanningservices.Thetwo-dimensionalcodeisusedtorealizethefunctionofmobilephoneandcomputerWeChatsynchronization,whichingeniouslycombinesthecharacteristicsoftwo-dimensionalcodeandverification.SinaWeiboalsorecentlylaunchedaQRcodecreation.AfterscanningtheQRcode,youcanfollowWeiboandotherfunctions.

In2012,WeChatlaunchedapublicplatformopentoenterprisesandindividuals,openingtheeraofself-media.Atthesametime,theuseoftwo-dimensionalcodeshasreachedanunprecedentedheight.Scanningandpayingattentionarealmostallpublicaccountpromotionmethods.MoreandmoremultimediaprogramsareregisteredonWeChatpublicplatforms(suchastheVoiceofChinaDream),whichfacilitatesthecommunicationbetweenviewersandthemedia.ByreleasingtheQRcodeoftheiraccountsintheprograms,theyquicklyaccumulatealargeuserbaseinashortperiodoftime.

3.Formapurchase.Thiswilldirectlytakeyoutothee-commerceplatformofacertainproductandgenerateatransaction(suchasXiancaoJi).

TheoriginalprocessofenteringaphysicalstoreorpurchasingonlinecanalreadybeachievedbyscanningaQRcode,andcompletingtheshoppingpaymentprocessonamobilephone.Thiswaycanmakeupforthedemandforconsumptioninaspacethatcouldnotbereachedbefore.ThecooperationbetweenAlipayandFocusMediaisthatuserscanpurchaseandpayontheirmobilephonesbysimplyscanningtheAlipayadvertisementsonFocusMedia.

Theabovetypes,exceptforsomeshort-messageQRcodebusinesscards,alluseaQRcodetopointtoalinkaddress,andareessentiallytheconceptofamobileInternetportal.