Online Finance (4th Edition)

Brief introduction

In the teaching of online finance courses, financial electronic business solutions are the starting point, and different solutions or product white papers are selected for analysis based on the business characteristics of different financial companies; Use network resources to guide students to compare and analyze different financial electronic products; analyze customer satisfaction with the website and then analyze customer needs, so that students can understand the application status and function of financial business software and hardware in the information age, and understand network financial products Learn about the characteristics and shortcomings of Internet marketing, and cultivate students’ ability to provide services and marketing on the Internet. This reprint adds the latest content of knowledge management on the original basis, adds new application cases and research results of financial intelligence in financial business, adds new product design and promotion theories and practices, and updates the original data and cases. This book is suitable for students of undergraduates, vocational colleges, finance, e-commerce, accounting computerization and other majors to study and use.

Book Catalog


Teaching Suggestions

Chapter One Online Finance Platform 1

Teaching Requirements 1

Case Guide 1

Section 1 Formation of Online Financial Platform 2

Section 2 Functions of Online Financial Platform 16

Three-section online financial platform model 25

Keywords of this chapter 34

Chapter summary 34

Case analysis 34

Thinking questions of this chapter 38< /p>

Chapter II Electronic Money Management 39

Teaching Requirements 39

Case Guide 39

Section 1 Characteristics of Electronic Money 40


Section 2 Electronic Money Issuance Management 49

Section 3 Electronic Money and Monetary Policy 52

Section 4 The Rise of P2P Electronic Money 63

< p>Keywords in this chapter 66

Chapter summary 67

Questions in this chapter 67

Chapter III Network Finance Management Strategy 68

Teaching Requirements 68

Case Guide 68

Section 1 Internet Finance Indirect Finance 69

Section 2 Internet Finance Direct Finance 79

< p>Section 3 Online Finance Competition and Cooperation Model 82

Keywords of this chapter 86

Chapter summary 86

Case analysis 86

This chapter Question 89

Chapter 4 Online Financial Services 90

Teaching Requirements 90

Case Guide 90

Section 1 Online Banking Services 91

Section 2 Online Securities Services 107

Section 3 Online Insurance Services 119

Section 4 P2P Lending and Crowdfunding Services 128

Keywords in this chapter 144

Chapter summary 144

Case analysis 144

Questions in this chapter 145

Chapter 5 Electronic Payment Management 146

Teaching requirements 146

Case guide 146

Section 1 Overview of Electronic Payment System 147

Section 2 Electronic Payment Tools Management 162

Section 3 Electronic Payment Network and Password System 184

Section 4 Development of Electronic Payment System 194

Keywords in this chapter 206

Summary of this chapter 206

Questions of this chapter 206

Chapter VI Online Financial Product Marketing Management 207

Teaching Requirements 207


Section 1 Network Finance Organization Structure 207

Section 2 Network Financial Product Marketing Strategy 215

Section 3 Network Financial Product Marketing 223

Section 4 Financial Enterprise Knowledge Management 240

Keywords in this chapter 244

Summary of this chapter 244

Questions in this chapter 244

Seventh Chapter Network Financial Risk Management and Supervision 245

Teaching Requirements 245

Case Guide: Risk Management System 245

Section 1 Risk Management of Network Finance 246


Section 2 Supervision and Management of Online Finance 256

Section 3 Laws and Regulations on Online Finance 269

Section 4 Internet Disintermediation Finance Brings Huge Challenges to Supervision 282

Keywords in this chapter 284

Summary of this chapter 284

Questions in this chapter 284

Chapter 8 Network Security Management 285

Teaching Requirements 285

Section 1 Information Security Overview 285

Section 2 Firewall Configuration 291

Section 3 Digital Encryption Technology 296< /p>

Section 4 Identity Authentication Technology 304

Section 5 Financial Certification Center 310

Section 6 Network Security Management 320

The key to this chapter Word 330

Summary of this chapter 330

Thinking question 331 in this chapter

Reference 332

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