Jiefang Daily

Historicalevolution

Foundingofthejointissue

AftertheWarofResistanceAgainstJapanenteredthestalematestage,astheanti-Japanesebaseareasbehindenemylinesledbythepartyandtheanti-Japanesearmedforcesgrew,theCCPThecentralgovernmenturgentlyneedstohostalargedailynewspapertostrengthenpropagandaandworkguidancetovariouslocalities.Inthespringof1941,thePolitburooftheCentralCommitteedecidedtosuspendthethree-daycentralagencynewspaper"NewChinaNews",mergeitwiththe"NewsToday"compiledbyXinhuaNewsAgency,andpublishthelargedailynewspaper"LiberationDaily"inYan'anasacentralagencynewspaper.OnMay15,MaoZedongdraftedthe"NoticeoftheCentralCommitteeonthePublicationof"LiberationDaily"andOtherIssues"fortheSecretariatoftheCentralCommittee,stating:"Allpartypolicieswillbeannouncedtothewholecountrythroughthe"LiberationDaily"andXinhuaNewsAgency.Discussionsandeducationalmaterialsintheparty’sschools,agenciesandtroops,aswellasthepromotionoftickers,sothattheycanbereceivedbyallregions,andpublicityisthemostimportant."

May15,1941,ComradeMaoZedongDraftedthenoticefortheestablishmentofthe"LiberationDaily"fortheSecretariatoftheCPCCentralCommittee.Thenoticeisasfollows:StartingfromMay16,the"NewChinaNews"and"NewsToday"inYan'anwillbemerged,andthe"LiberationDaily"willbepublished.XinhuaNewsAgencywillalsoimproveitsbusinessandbemanagedbyonecommittee.Allpartypolicieswillbecommunicatedtothewholecountrythroughthe"LiberationDaily".Theeditorialofthe"LiberationDaily"willbewrittenbycomradesandimportantofficialsoftheCentralCommittee.AlllocalitiesshouldpayattentiontoreceivingYan'anbroadcasts.Inadditiontobeingreprintedinnewspapersandperiodicals,importantarticlesshouldbeusedasdiscussionandeducationalmaterialswithintheparty,schools,andagenciesandtroops,andthetickersshouldbepromotedsothatallregionscanreceivethem.Itisessentialtopromotethemwidely."LiberationDaily"islocatedonQingliangMountainacrosstheriverfromBaotaMountain(ieJialingMountain).OnMay16,1941,"LiberationDaily"wasofficiallylaunched.Thiswasthefirstlarge-scaledailynewspaperpublishedintheAnti-JapaneseDemocraticBase.MaoZedonginscribedtheregistrationandwrotethepublicationspeech,clarifyingthepurposeandmissionofthenewspaper’sfounding,anddemonstratingthemissionofthepartynewspaperandtheCommunistPartyofChina.Theconsistencyofthemission,thepartynewspaperistoaccuratelypropagatetheparty'spoliticaltasksindifferentperiodsandthelines,guidelines,andpoliciesformulatedtocompletethepoliticaltasks,andbecomeaweapontoeducatethemassesandguidetherevolutionarywork.

Developmenthistory

Whenitwasfounded,the"JiefangDaily"wasprintedinfourseparateeditions.Fourmonthsafteritspublication,onSeptember16,1941,itwasexpandedtofoureditionstoincreasethecontentofpropagandaandeducationagainstsubjectivismandsectarianism;thecentralgovernmentrequestedthatthenewspaper’stextshouldbelively,strong,andopposedtotheparty’sstereotypes;Theworkingcomradesoftheministriesandcommissionsshouldwritemorearticlestothe"LiberationDaily"andintroducetheirworkexperience,sothatitcantrulybecomeanorgannewspaperthatreflectstheactualleadershipofthewholeparty.

SinceSeptember1942,"LiberationDaily"doubledasanorgannewspaperoftheNorthwestBureauoftheCentralCommitteeoftheCommunistPartyofChina.

InMarch1943,theCentralCommittee's"DecisionontheAdjustmentandStreamliningofCentralOrganizations"determinedthatthe"LiberationDaily"wasundertheunifiedmanagementofthePolitburoandthePropagandaCommittee(MaoZedongisthesecretaryofthePropagandaCommittee)underthePoliticalBureau.ThePartyCentralCommitteegivesstrongleadershiptothePartynewspaper,andthepropagandapolicyofeachstageofthenewspaperisdiscussedanddecidedbytheCentralCommittee.

MaoZedonghasalwaysbeenveryconcernedabouttheworkof"LiberationDaily"anddevotedalotofeffort.Heledthelaunchofthe"LiberationDaily",guidedthegrowthofthe"LiberationDaily",andwroteeditorialsandrevisionsforthe"LiberationDaily"himself.Hepersonallyarrangedmanyspecifictasksandgavespecificguidance.MaoZedongattachedgreatimportancetothewritingofeditorialsandpersonallywroteeditorialsfornewspapers,settinganexampleandbecomingagoodstoryinthehistoryofmodernjournalisminmycountry.MaoZedongalsoreviewedandrevisedmanyimportantarticlestobepublishedbytheJiefangDaily.MaoZedongreceivesmanyreports,letters,newspapers,etc.fromvariousquarterseveryday.Anythingheconsidersvaluableandcanbepublishedpubliclyisrecommendedtothe"LiberationDaily"forpublication,sothatthecontentofthenewspaperisricherandmoreinstructive.Thishasbecomeanimportantsourceofexcellentmanuscriptsforthe"LiberationDaily"andanimportantguaranteeforthequalityandroleofthepartynewspaper.Foraperiodoftime,peoplewerebusywithrectificationstudyandproductionlabor,fewerpeoplewrotemanuscripts,andthefourtheditionof"LiberationDaily"suffereda"draftshortage".

InMarch1947,hemovedtonorthernShaanxi.TheKuomintangarmyinvadedYan'an.FromMarch14thto17th,thestaffofthetwoagencieswereevacuatedsuccessively.OnMarch27,1947,the"LiberationDaily"ceasedpublication,andthenewspaperwasincorporatedintotheparty'scentralteamandfollowedMaoZedongtofightinnorthernShaanxi.

OnApril24,1949,thecentralgovernmentdecidedtohandovertheregistrationofthe"LiberationDaily"toShanghaiastheofficialnewspaperoftheEastChinaBureauoftheCentralCommitteeoftheCommunistPartyofChinaandtheofficialnewspaperoftheShanghaiMunicipalCommitteeoftheCommunistPartyofChina.OnMay28,1949,Shanghai"LiberationDaily"waslaunched,anditisnowtheofficialnewspaperoftheShanghaiMunicipalCommitteeoftheCommunistPartyofChina.

Content

Shanghai's"LiberationDaily"focusesoncadres,workers,andintellectualsasitsmainreaders,takingintoaccountotherreaders.BasedinShanghaiinpublicityreports,takingintoaccounttheShanghaiEconomicZone,andfacingthewholecountry.TaketheeconomicconstructionofShanghaiandtheprovincesoftheShanghaiEconomicZoneasthefocusofpropagandaandcoverallaspectsofpartybuilding,culture,education,scientificandtechnologicalwork,andsociallife.Italsoreportsonimportantsituationsandinternationalnewsacrossthecountryinarelativelylargesize,reflectingthepeople’scallforthepublicationofreaders’lettersandansweringreaders’questions,andthenumberofletterspermonthreaches10,000.Inordertomeettheneedsofreaders,therearemorethantenkindsofsupplementsandspecialissues,suchas"NewTheory","Chaohua","People'sSquare","LettersfromReaders","ShanghaiMarket","ShanghaiEconomicInformation","ShanghaiEconomicPerspective",and"OverseasExpo"."Iwishyouhealth","Reading","Entertainment","Teamlife","Suburbanland","ShanghaiTownshipEnterprises","ShanghaiEconomicZonePage"andsoon.Therearealsocolumnssuchas"PartyLife","SocialNews",and"Sports".

Intheearly1950s,"LiberationDaily"tooktheleadinusingcomicstripstoexplainimportantlawsandregulationssuchasthesuppressionofcounter-revolutionaryregulationsandthenewmarriagelaw;Educationonthesuperiorityofthesocialistsystemwascarriedoutinnewspapers;afterthe"CulturalRevolution",tooktheleadinresumingthepublicationofcommercialadvertisements;inthelate1970s,theytooktheleadinadvocating"shortnews",insistingthat"newspapersshouldmainlypublishnews"andcarryoutnewsreforms;80Atthebeginningofthedecade,withtheShanghaiFederationofTradeUnions,theShanghaiMunicipalCommitteeoftheChineseCommunistYouthLeague,andtheShanghaiPublishingBureau,the"ShanghaiRevitalizationofChineseReadingActivity"wasjointlyinitiatedbynearlyonemillionpeople,whichachievedremarkableresults.Thisexperiencewasextendedtoallpartsofthecountry.

Inaddition,JiefangDailyalsopublishesnewspapersandperiodicalssuchas"ShanghaiStudentEnglishNews","NewspaperDigest","BranchLife",and"SerializedNovels",withcirculationsrangingfromhundredsofthousandstohundredsofthousandsofcopies.Eachissueof"NewspaperDigest"issuesmorethan2.7millioncopiesofJiefangDaily,whichmainlyrunsnewspapersandcarriesoutdiversifiedoperations.

Initialcontribution

Theinitial"LiberationDaily"madeitsownuniquecontributiontothepropagandaandreportingoftheSoviet-GermanWar,anditwasaheroicstrugglefortheanti-Japaneseguerrillawarfarebehindenemylinesandthepeopleintheenemy-occupiedareas.AswellastheachievementsoftheShaanxi-Gansu-NingxiaBorderRegion,reportsweremadeontheatrocitiesoftheenemyandthepuppetsandtheKuomintang’santi-communistconspiracytoacertainextent.However,asanorgannewspaperoftheCentralCommitteeoftheCommunistPartyofChina,althoughthe"LiberationDaily"hasassumedthetaskofapartynewspaper,ithasnotyetfullyfulfilleditsresponsibilitiesasapartynewspaper.Itsmainshortcomingsarethatthepartyspiritisnotstrong,divorcedfromreality,andreflecttheinsufficientlifeofthemasses.Theseproblemsaremainlyreflectedinthelackofprominenceinthelayoutofthenewspaper,andthefailuretorunthenewspaperaroundthecentraltaskoftheparty.Forexample,thereportsontheYan'anRectificationMovementhavenotenoughpublicityandcoverageonpolicyissuesthatreflecttheparty’sinterestsofthemasses.Inthisregard,ComradeMaoZedongmadeasharpcriticism.

Atthattime,itwasduringtheYan'anRectificationMovement,andthe"LiberationDaily"alsoexperiencedanimportanthistoricalperiodinthehistoryofitsnewspapers-revision.ChairmanMaoofthePartyCentralCommitteepersonallyledtherevisionofthe"LiberationDaily",fromthepublicationoftherevisededitorial"ToReaders"onApril1,1942,tothepublicationoftheeditorial"OneThousandIssuesofOurNewspaper"onFebruary16,1944.Itlasted1yearand10months.Aftertherevision,thenature,tasksandfunctionsofthepartynewspaperwereestablished.Ithasaprofoundinfluenceintheparty'sjournalismandisanimportantmilestoneinthehistoryofpartynewspapers.InJune1946,theKuomintangreactionariestoreupthearmisticeagreementandlaunchedanoffensiveagainsttheliberatedareas.InthesituationwheretheenemyfocusedonattackingtheShaan-Gan-Ningborderareawithsuperiorforces,thePartyCentralCommitteemadethedecisiontotemporarilyabandonYan'ananddefendtheShaan-Gan-Ningborderarea.FromNovember1946,the"LiberationDaily"begantoevacuate.AfterthecentralgovernmentevacuatedYan'an,thenewspaperinsistedonpublishingforashorttimeintheShijiapanarea.Duetothemilitaryemergencyandthedeteriorationoftheenvironment,itendedonMarch27,1947.Theunfinishedbusinessof"LiberationDaily"willcontinuetobecompletedbyXinhuaNewsAgencyandXinhuaRadioStationinnorthernShaanxi.

Newspaperinfluence

DingLing'sarticle

OnMarch9,1942,DingLing'sarticleentitled"FeelingsonMarch8thFestival"waspublishedinYan'an"LiberationDaily""TheSupplementLiteraryEditionpublished,thearticlesaid:"Atwhattimewilltheword'women'betakenseriouslyanddonotneedtobespecificallymentioned?LesbiansinYan'ancanbethemostinterestingquestionsregardlessoftheoccasion.Talkedabout,allkindsoflesbianscangetthecriticismshedeserves.Themarriageoflesbianswillalwaysattractpeople'sattention,anditismoresinfulnottogetmarried.Shewillbeusedmoreastheobjectofrumorsandwillalwaysbeslandered..Andthetruthofthedivorcemustbethebackwardnessoflesbians.Intheoldsociety,theymaybecalledpoorandfrail,buttoday,theyareself-inflictedanddeserved.AwomanwhohastheabilitytoworkcansacrificeWhenhercareerbecameagoodwifeandmother,shewasnotpraisedatthebeginning,butaftermorethantenyears,shewillinevitablynotescapethetragedyof"backwardness".Mostofthedivorceisproposedbymen,ifitisawoman.,Thentheremustbesomethingmoreimmoral,thatwomanshouldbecursedatall."

Refutingtherumors

OnJune9,1941,theYan'an"LiberationDaily"publishedthetitle""LessonsfromtheBattleofSouthernShanxi"editorial;whenfightinginsouthernShanxi,theJapanesearmytookadvantageoftheweaknessofourfriendlypartyandparalleledhismilitaryoffensivetolaunchananti-communistrumoredoffensive,sayingthattheEighthRouteArmywasunwillingtocooperateinthebattle.However,thefactsare:

1.SouthernHebei:OnthenightofMay7,1941,theEighthRouteArmycooperatedwiththelocalpeopletocutofftheenemy’scommunicationandtraffic.

2.BaijinLine:DuetothedestructionoftheEighthRouteArmy,theBaijinRailwayhasbeenclosedtotrafficsinceMay12th.

3.ZhengtaiLine:OnMay16,1941,theEighthRouteArmycapturedtheLuxinanTouquanRailwayStation,WeishuiStationtotheeast,andShouyang,Yuci,andSujiazhuangstations.

4.TongpuLine:OnMay15,1941,inYuanpingjianofNaoCounty,therailwaywasdestroyedformorethantensofmiles.Onthe17th,asectionoftherailwaybetweenSongjiazhuangandShangzhuang,southofDatong,wasdestroyed.

V.Ping-HanLine:DestroyseveralsectionsoftherailwaysouthofZhuolu,inthenorthofBaoding,bombedatrainofenemytrains,bombedatrainofenemytrucksinRehe,Beiping,andoncecapturedthebusstationinShuiyeTown.

6.PingsuiLine:CapturetheShaCastleStation,breaktheroadformorethanthreemiles,anddestroyanenemy'sautomobilebridgebetweenYuxianCountyandZhangjiakou.

Anti-JapaneseLiteratureandArt

OnAugust3,1941,"LiberationDaily"publishedaneditorialtitled"EffortstoCarryOutLiteraryandArtMovement".ThearticlediscussedtheroleanddevelopmentofliteratureandartintheWarofResistance.Thenecessityofanti-Japaneseliteratureandartpointedout:literatureandartarethemostpowerfultooltoreflectreality.Theliteraryandartcircles,basedontheirownartisticconscience,strivetoexposemanyrealistictruthsoftheWarofResistance.TheliteraryandartiststelluswhattheChinesepeoplearewithvividimagesoffacts.Thebrightpaththatshouldbefollowedinthebattle,andwhatpoisonsthatareharmfultotheChinesenationshouldbeeliminated.Thiswillbeabletoinspirethepeople,mobilizeandorganizethepeople,andactivelyriseuptofightagainstthenationalenemy.Preciselybecauseofthis,ourprogressiveliteraryandartcircleshavebeenmetbyenemybandits,traitors,andeventheenvyofcompromisingandsurrenderingelements,whodirectlyattackedallprogressivemovementsintheliteraryandartcircles.Therefore,thedevelopmentofanti-enemyartistofighttheenemy.Yan'anisthecenteroftheanti-Japanesedemocraticbase.FromtheperspectiveofYan'an'spoliticalstatus,fromtheadvantagesofthenumberandqualityoftheartistsandyouthsunitedhere,theliterarymovementshouldbefurtherdevelopedhere.Here,launchingaliteraryandartisticmovementandwelcomingandpreferentialtreatmentofliteraryandartisticwritersisthedirectionofeffortsstipulatedinthepolicyprogramoftheborderregion.

Oppositionto"criticism"

OnJune1,1942,JiangNanxiangpublishedanarticle"On"hierarchy""inthe"LiberationDaily".CriticizingWangShiwei'scriticismofYan'an'shierarchicalsystem.

JiangNanxiangwrote:"Thehierarchicalsystemoftheolderawasanexploitativerelationship.Today,the"hierarchy"thatWangShiweicallsthe"hierarchicalsystem"ismerelyaworkneed,inordertoachieveThevictoryoftherevolution"."Wethinkthatitisextremelyunreasonabletoletordinarystaffridehorses,andletChairmanMaoandCommander-in-ChiefZhuandotherswalk,becausetheywastetoomuchtimeandenergyonunnecessarywalking,whichisakindofrevolution.Loss."

Mainreport

LiuShaoqi'sspeech

OnOctober9,1942,"LiberationDaily"publishedLiuShaoqi's"OntheStruggleintheParty".Theeditor'snotedraftedbyMaoZedongforthenewspapersaid:"ThisisComradeLiuShaoqi'sspeechatthePartySchooloftheCentralChinaBureauoftheCommunistPartyofChinaonJuly2,1941.Ithastheoreticallyandpracticallysolvedthemajorproblemofinner-partystruggles,anditisforeverycomrade.Requiredreading.Duringtheperiodwhentherectificationstudyiscarriedoutandin-depth,itisspeciallypublished.Ihopeallthecomradesinthepartywillpayattentiontothestudy."

ConfidentialInterviewwithHidekiTojo

From13thto14th,1943,JapanesePrimeMinisterHidekiTojosecretlyvisitedNanjing.Inordertocoverup,heclaimedthatthistripwas"aprayer".WangJingweivisitedJapanand"thanks"theWangPuppetregimefordeclaringwaronBritainandtheUnitedStates.

OnMarch19,1943,the"LiberationDaily"publishedacurrentaffairscommentary"TojoInterviewwithNeiichiSignalsaNewAttackonMe".Thecommentpointedlypointedout:ThetruemissionofTojo'svisittoNanjingthistimeistosummonthecommanderoftheJapanesearmyonthespot,givetheopportunitytoface-to-face,makethefinaldeploymentbeforethenewoffensive,raiseWangPseudo'sstatus,tocondescendanddisguiseWangas""Theheadofstate"inordertodeceivethepeopleintheenemy-occupiedareas;tourgeWangNitofurther"liveanddie"withJapan,tosearchforallmaterialsintheenemy-occupiedareasfortheJapanesedrive.

Refutesanti-communistspeech

OnJune27,1943,Yan’an"LiberationDaily"publishedaneditorial;Anotherimportantarticleaftertheeditorialwaspublished.TheeditorialfullyaffirmedthehistoricalroleoftheCommunistInternational,discussedindetailthereasonsfordispersingtheCommunistInternational,andstronglyrefutedtheattacksoftheanti-communists.

MaoZedongEditorial

OnJuly12,1943,the"LiberationDaily"publishedaneditorialdraftedbyMaoZedong:"QuestioningtheKuomintang."MaoZedongwrote:

"WeformallyprotestedtotheCentralCommitteeoftheChineseKuomintang:retreatingtotheriverdefensearmy,preparingtoattacktheborderarea,andlaunchingacivilwar.Thisisanextremelywrongbehaviorandcannotbetolerated.ChinaCentralNewsAgency7Onthe6th,thenewsofbreakingunityandinsultingtheCommunistPartywasissued.Thisisanextremelywrongremark,anditcannotbetolerated.Bothofthesemistakesareofaheinousnatureandareindistinguishablefromenemytraitors.YoumustTocorrectthesemistakes.WeformallyrequestedMr.JiangJieshi,PresidentoftheChineseKuomintang:PleaseorderthewithdrawalofHuZongnan’sarmytoHefang,pleasebantheCentralNewsAgency,andpunishthetraitorZhangDifei.WeareunwillingtoretreatfromHefangtoattacktheborderareaandweareunwillingtodemandthedissolutionoftheCommunistParty.ThetruepatrioticKuomintangmembersappealed:Pleasetakeactiontostopthiscivilwarcrisis.Wearewillingtocooperatewithyoutotheendandjointlysavethenationfromperil."

AnnouncementofTreasonGenerals

OnAugust13,1943,the"LiberationDaily"publishedthe"Overviewofthe58TreasonGeneralsoftheKuomintanginthepasttwoyears",pointingoutthattheKuomintanggeneralsandtheirThephenomenonoftreasonandsurrendertotheenemyhasemergedoneafteranother.The58traitorousgeneralsare:PangBingxun,SunLiangcheng,SunDianying,BiDaiyu,JinYiwu,LiChangjiang,WangJinzai,WuHuawen,ZhaoRui,YangCheng,RongZiheng,YangZhonghua,WuShuquan,LiuYueting,DingShuben,XiaWeili,SunYutian,ZhaoXingcai,LiZhenfen,HouRuyong,YuGuanghui,YangRuxian,FengChuntian,YangKeyou,WangSuiqing,WangTingying,WangRuiting,ZhaoTianshi,RenLanpu,XueHaoping,PanShengfu,SuJinghua,ZhangHaiping,SuZhendong,LiDexing,DingJutang,YanXiuwu,ChenCaifu,QinQinglin,FanJie,YuHuaian,NingChunlin,LiWenli,QiZixiu,QiuJisheng,LiuJingliang,LiShi,ZhangLiangcai,XuJitai,HanZigan,JingShunyang,YangZhixi,ChenXiaoqiang.

The"LiberationDaily"editorialborrowedfolksongs:"Newrecruitswithnewguns,veteranswitholdguns,civilwarinsiders,foreignwaroutsiders."Stirringacivilwar,remindingthepeopleofthewholecountrytobevigilantandthinkingdeeply.

ExposingtheKuomintang’sdestructionofjournalism

OnSeptember1,1943,the"LiberationDaily"publishedaneditorialtocommemoratethe10th"September1st"PressDay:"ReactionaryNewsAgainsttheKuomintang"Policy",exposingthedestructionofprogressivejournalismbytheKMTauthorities,pointedoutthatin1937,"AccordingtotheKMTgovernment,therewere1031newspapersnationwide.ByNovember1941,accordingtothestatisticsoftheKMTCentralPropagandaDepartment,therewereonly273newspapersapproved."Withinayearof1942,asmanyas500typesofnewspapersandmagazinesintheKuomintangControlDistrictwereblocked,andmorethan1,400typesofbookswerebannedforsale.Onthesameday,aspecialarticle"TheCrimesoftheKuomintangReactionariestoDestroyJournalisminthePastTenYears"wasalsopublished.

ArticlebyDengXiaoping

OnJuly2,1943,DengXiaopingpublishedanarticle"EconomicConstructionintheTaihangDistrict"intheJiefangDaily.ThearticlesummarizedtheexperienceofeconomicworkintheTaihangDistrict.ItwaspointedoutthatintheearlydaysoftheWarofResistanceAgainstJapan,whentheJapanesearmycarriedoutbrutaleconomicplunderofthebaseareaandimplementedthepolicyof"destroyingthesurvivabilityoftheWarofResistance",thearmyandciviliansofthebaseareafoundawaytoovercomevariousdifficultiesineconomicconstruction.Themainpointsofthisroadare:1.Todeterminethatthedevelopmentofproductionisthefoundationofeconomicconstruction,andthatagricultureandhandicraftsarethefocusofproduction;toestablishtheideaof​​"whohasfood,whoeverhaseverything";2.Toimplementmoremoney,Theprincipleof"livinglessmoneyandspendingless"andtheprincipleof"measuringone'sincomeandspendingwithinhismeans"shouldnotonlytakecareoftheburdenofthepeople,butalsotakecareoftheneedsoftheWarofResistance.3.Correctlyimplementtaxationandtradepolicies,adopttheprincipleof"externalmanagementandinternalfreedom",andstriveforabalancebetweenimportsandexports.4.ConspiracytoissuebanknotesinsouthernHebei,smashtheenemy'scounterfeitbanknotes,masterlegalcurrency,andplunderpeople'smaterialsinlargequantitiestoensuretheeconomicconstructionofthebasearea.5.Inenemy-occupiedareasandguerrillaareas,usearmedforcestohelpthepeoplesmashtheenemy'splantograbgrainandcatchtheenemy,soasto"lightentheburdenofthepeopleagainsttheenemyandprotectthepeople'sinterests."

ThearticlealsosummarizesthefourexperiencesofeconomicconstructionintheTaihangDistrict:First,economicconstructionbehindenemylinescannotbeseparatedfromthestruggleagainsttheenemy;second,formulatingcorrectpoliciesbasedonthewelfareofthepeopleandtheneedsoftheWarofResistance;third;,Anyeconomicconstructioncannotbeseparatedfromtheactiveparticipationofthepeople;fourth,alargenumberofcapablecadresaretheguaranteeofeconomicconstruction.

Reportonmilitaryandcivilianlife

OnNovember24,1943,the"LiberationDaily"reportedthatYan'anheldanexhibitionofZhongzhiandJunzhiproduction.Accordingtothereport,thereisahugerectangulardiningtableintheshowroom.Thereisalargeandsmallkitchenonthetopofthevariousorgans.Thereare50kindsofLaidaonthelargestovesoftheYangjialingorgan.Thesteamedbunsmadebytheorgansarealsoveryunique.Noodles,vegetablerice,etc.aregreatlyimprovedcomparedtothepast.SinceNovember,theYangjialingofficehaschangedfromeatingonecattyofmilletperpersonadaytoeatingbunseveryotherday,andeatingbuns15timesinOctober.InOctober,eachpersonatetwocattiesofbeef,twocattiesofmutton,andtwocattiesofpork,morethandoublethepreviousstandardforeatingmeat.Inaddition,fruitisalsodistributedonNewYearsandholidays.Insummer,eachpersonwillbegivenawatermelon,andinautumn,eachpersonwillbegiven10pearsand5peaches.Inthepasttwoyears,theprogressinimprovingthelivesoftheagenciesoftheCentralGovernmentandtheMilitaryDirectivehasbeenincreasing.Theydevelopedtheirownproductionandachievedself-sufficiencyinallvegetablesandpartialself-sufficiencyingrain.Theyharvested1,316shiofgrainand2,403,588kilogramsofvegetables,andestablished52handicraftworkshops.Developpigs,cattle,sheep,to3232.

Publishededitorial

OnJune6,1944,thesecondEuropeanbattlefieldwasopened.The"LiberationDaily"proposedtobewaryoframpantactionsthatJapanmaylaunchinanticipationofitsimminentdemise.

TheBritishandAmericanforcesdispatched11,000aircraft,4,000ships,86divisions,and2.88milliontroopsontheNormandyPeninsulaoffthenorthwestcoastofFrance(code-namedOperationOverlord).Onthefirstday,5divisionslandedatseaand3divisionslandedbyair.

Onthe8th,the"LiberationDaily"publishedaneditorialin"TheOpeningoftheSecondBattlefieldandtheChineseAnti-JapaneseWar",pointingoutthat"theopeningofthesecondbattlefieldputHitleronthebrinkofdestruction,andtheSoviet,American,andBritishallieswereinEurope.ThejointmarchwillquicklydestroytheGermanarmy.""AfterHitler'sdemise,theBritishandAmericanalliescanmovetheirfullstrengthtothePacific.TheJapaneseinvaderswilldiesoon.Ourcountry'sfinalvictoryintheWarofResistanceisapproachingmorequicklyduetotheopeningofthesecondbattlefield."

Theeditorialremindstheanti-JapanesesoldiersandcivilianstobewaryofJapan’spremonitionofitsimpendingdemiseandmaylaunchmorerampantmilitaryoperations,activelysmashingthenewoffensiveoftheJapanesearmyagainstChina,andeffectivelycooperatingwiththealliedforcesinEurope.

ReportingonarrestsintheUnitedStates

OnJune6,1945,theFBIwaschargedwith"disclosingsecrets".Arrested6editorsandnavalpersonnelofthe"MayAsiaMagazine"whoopposedtheU.S.government'ssupportoftheKMT.

Onthe25th,the"LiberationDaily"publishedanarticle"ViewingtheTwoRoutesofU.S.ChinaPolicyfromtheCaseofSixPeopleArrested."ItwaspointedoutthattheUnitedStateswasarrestedforprogressivepeoplewhosympathizedwithChina'santi-Japanesedemocraticcause.Therealreasonforthearrestof6peoplewasthattheyvehementlyopposedtheStateCouncil’ssupportfortheChinesereactionarygovernment.Afterwards,U.S.DeputySecretaryofStateGrewissuedastatement.Itissaidthatthiscaseis"theresultofasophisticatedsecurityplan."ThisshowsthatthedisputebetweenthetwolinesoftheUSpolicytowardsChinahassurfaced,thatis,onelineistorecognizeChina'sdemocraticforces—theLiberatedArea,theEighthRouteArmyandtheNewFourthArmy;theotherlineistosupport.TheKuomintanganditsleaderChiangKai-shekobstructedthecommoncauseoffightingagainstJapan.IhopethattheUSgovernmentcancarefullyconsideritsChinapolicy.

DuringtheYan'anPeriod

"LiberationDaily"wasoriginallyanewspaperoftheCentralCommitteeoftheCommunistPartyofChinaduringtheYan'anperiod.OnMay15,1941,theCentralCommitteeoftheCommunistPartyofChinanotified:"The"NewChinaNews"and"NewsToday"inYan'anwillbemergedtopublishthe"LiberationDaily".Allpartypolicieswillbecommunicatedtothewholecountrythroughthe"LiberationDaily"andXinhuaNewsAgency."LiberationDaily"editorialswillbewrittenbycomradesoftheCentralCommitteeandimportantcadres."OnMay16,the"LiberationDaily"waslaunchedinYan'an.TheSunriseFoliowaspublishedinhalfandtwopages.StartingfromNo.124,publishedonSeptember16,ithasbeenexpandedtoalargeSunriseFolioand4pages.ThefirstpresidentwasBogu,whowassucceededbyLiaoChengzhiafterhewaskilledinaplanecrashonApril8,1946.ThefirstchiefeditorwasYangSong.Afterhisdeathin1942,hewassucceededbyLuDingyiandYuGuangsheng.ItceasedpublicationonMarch27,1947,withatotalof2,130issues.Itlastednearly6years,andthisperiodcoincidedwiththeWarofResistanceAgainstJapanandtheWarofLiberation.

ShanghaiRenewal

WiththeliberationofShanghaiandthesuspensionofthedeclaration,onApril24,1949,thePartyCentralCommitteedecidedtohandovertheregistrationoftheJiefangDailyShanghai,astheofficialnewspaperoftheEastChinaBureauoftheCPCCentralCommitteeandtheofficialnewspaperoftheShanghaiMunicipalCommitteeoftheCommunistPartyofChina,isnowtheofficialnewspaperoftheShanghaiMunicipalCommitteeoftheCommunistPartyofChina.ThemastheadwasinscribedbyComradeMaoZedongandcontinuedtousetheoriginalmastheadwritteninYan'anin1941.

Sincethereformandopeningup,"JiefangDaily"comprehensivelyandaccuratelyreportedthepolitical,economic,social,culturalnewsandinternationalnewsinShanghaiandthewholecountry,publishedinfluentialnewsanalysisandnewscommentary,andwasoftenReprintedbymajorinternationalanddomesticmedia,itisoneofthemostauthoritativeandinfluentialmediainChina.IthasahighstatusandreputationinChina'spolitical,economic,culturalandotherfields,aswellasathomeandabroad.Ithasbecomethenewspaperofchoiceforleadersanddecisionmakers,managers,investors,operators,andresearchersatalllevelsinShanghai,aswellasthefirstchoiceforreaderstounderstandthelateststatusofShanghai’spolitical,economicandsocialdevelopment.

MainCharacters

Theoriginal"LiteraryandArt"supplementcolumnwaseditedbyDingLing.InMarch1942,shewastransferredtotheYan'anBranchoftheNationalLiteraryandArtCirclesAssociation.ItfellonShuQun.ShuQuncomplainedtoBogu,sayingthathewasengagedinliteraryandartisticwriting,andthathedidnotknowmuchaboutothersocialsciencesandnaturalsciences,andthatthesupplementhadtocooperatewithrectification,andthetaskwastooheavytobecompetent.ThismattersoonletMaoZedongknow,andarousedhisattention.MaoZedongdirectlytalkedtoShuQun.MaoZedongsaidfrankly,itisreallyhardtofindsomeonewhounderstandsbothliteratureandart,socialsciences,naturalsciences,andeditingwork!Then,hesincerelyencouragedShuQun:"Well,work,youcanlearnfromactualwork,andstrivetoachieveacombinationofpointandsurface.Youareengagedinliterature,andyouareeditingliteratureandartcolumns.Literatureisapoint,andliteratureandartareaspects.Youarenoweditingacomprehensivesupplement.Literatureandartarepoints,andsocialsciencesareaspects,frompointtoaspect.Conversely,itcanpromotethedeepeningofpoints...Frompointtoaspect,youwillbecompetentforthisjob."MaoZedongisdoingideologicalworkwhilebeingspecific.Helpsolvetheproblemofmissingarticlesinnewspapersupplements.MaoZedongapproachedShuQuntodiscussanddraftthe"MethodsforCallingforPapersfortheFourthEditionof"LiberationDaily"."Inthe"Measures"MaoZedongdirectlynamedChenHuangmei,JiangFeng,ZhangGeng,KeZhongping,FanWenlan,DengFa,PengZhen,WangZhenzhi,FengWenbin,AiSiqi,ChenBoda,ZhouYang,LuJi,CaiChang,16comradessuchasDongChuncaiandWuYuzhangprovidedthesupplementwithmanuscriptsinvariousfieldssuchasliterature,drama,art,music,etc.,andvariousculturalfields.Italsostipulatedthateachpersonmustcallfor6,000to12,000wordspermonth.ThespecificrequirementsforthecollectionofmanuscriptsThecontentofthethoughtstothetextpolishiscomprehensivelycontrolled.Inordertoencouragetheenthusiasmofthewriters,MaoZedongalsospeciallysetuptwobanquetsinZaoyuantoentertainthe16comrades.Whenthepeoplearrived,MaoZedongwhisperedafewwordswithBogunexttohim,thenstoodup,andafterreadingoutthe"LiberationDaily"fourtheditionofthesolicitationmethod,said:"Torunthepartynewspaperwell,everyoneinthepartyisresponsible,anditistheresponsibilityofallcomradesintheparty.Ithinkyouexpertsandscholarsmustbewillingtoberesponsibleforthefourthedition...Doyourpart,respondtorequests,goallout,inexhaustible,inexhaustible..."MaoZedong’slanguageishumorous,witty,seriousandvivid,andtheattendeeswereallmoved.Thenhetoastedeveryonepassionately.ThisZaoyuanbanquetplayedasignificantroleinthesourceofthe"LiberationDaily"supplement.Atthesametime,ithasalsoreceivedgoodresultsfortheeffortsandjointsupportofthewholepartytorunthe"LiberationDaily".

MaoZedongaffirmedtheprogressoftherevised"LiberationDaily",butalsopointedoutthatthenewspaperhasnotyetbecomea"realpartycentralagencynewspaper."BoguattachedgreatimportancetoMaoZedong'sopinions,andheldseveralmeetingsoftheeditorialboardandalltheeditorialstafftodiscusshowtofurtherimprovetheworkofrunningthenewspaper.OnSeptember15,1942,BogumadeadetailedreportontherectificationworkoftheeditorialboardtoMaoZedong,andMaoZedongexpressedsatisfaction.MaoZedongwrotealettertoHeKaifeng,whowasthentheactingministeroftheCentralPropagandaDepartment,saying,“AftertalkingwithBoguforalongtimetoday,theworkofthenewspaperhasmadeprogress,andwecanhopethattheincompletepartynewspaperwillbecomeacompletepartynewspaper.”AfterGellerandMoscow,theamountwas1.5million.ThearmystormedStalingrad.HitlerscreamedtoquicklycapturetheseimportantcastlesandjoinforceswithJapanesefascistsinSiberia.However,theSovietRedArmy,whichwasbesiegedonOctober9,1942,brokethroughtheGermandefenselinebravelyandjoinedforceswiththeRedArmyfromthenorth.ChairmanMaorespondedquicklyafterreceivingthenews.Atthreeorfouro'clockintheafternoononthe11th,hesentthehandwritingoftheeditorial"TheGreatVictoryoftheRedArmy"(selectedin"SelectedWorksofMaoZedong"andchangedto"TheTurningPointoftheSecondWorldWar").Tothenewspaperoffice.Bogutookthemanuscript,rushedtotheofficecave,smiledandsaid,ChairmanMaowroteusaverywonderfuleditorial,pleasetakealook.Themanuscriptwaswritteninpencil,andBoguaskedeveryonetocopyitcarefullywithapen,andpublishitimmediately,andseethenewspaperonthe12th.Ontheafternoonofthe13th,ataboutthreeorfouro'clock,Bogutooktheeditorialentitled"LessonsfromHistory"writtenbyChairmanMaoandaskedtheeditorstocopyitandpublishitinthenewspaperonthe14th.Ontheafternoonofthe15th,BoguwantedtoeditandcopyChairmanMao’seditorial"TheBerlinStatement",whichappearedinthenewspaperonthe16th.MaoZedongwrotethreeeditorialsforthe"LiberationDaily"insixdays,madeaclearanalysisoftheSoviet-Germanbattlefieldandtheworld'santi-fascistsituation,andcriticizedthedeceptivepropagandaofGermanfascismthoroughly.

Development

The"LiberationDaily"notonlyinheritsthefinetraditionsofpartynewspapersandmasswork,butalsocarriesoutbeneficialinnovations.Specifically,"JiefangDaily"'sinnovationinworkingmethodsforthemassesismainlymanifestedinthefollowingfouraspects.

Lettersandvisitsreception

Inthesurvey,itisfoundthatthereceptionoflettersandvisitsofprovincialpartynewspapersmainlydependsonthereceptionroom.Althoughindividualnewspapershaveopenedhotlines,itiscommonthatthehotlinesarenothot;ThereceptionoflettersandvisitsoftheCityPartyNewsmainlyreliesonthehotline,whichisonduty24hoursaday,nolessthanthatoftheurbannewspapers.TheJiefangDailyattachesgreatimportancetotheworkofthereceptionroomandthehotline.Inthereceptionroom,manyprovincialpartynewspapersstillusetraditionalwrittenregistration,whiletheJiefangDailystartedcomputerregistrationandregistrationafewyearsago.Numbering,sothateachpiecehasaregistration,eachpiecehasanumber,eachpiecehasareply,andeachpiececanbeinquired;atthesametime,theyalsointroducedacontactcard,whichissenttothevisitorswiththereplyletter,andthemassescanqueryandhandleopinionsbasedonthecardnumber.Onthehotline,thetwoexternalhotlinesofthe"LiberationDaily"areintheMinistryofMassWork,onehotlineacceptscomplaintsfromthemasses,andtheotherhotlineacceptsnewsreports.Itisplannedtomergethetwohotlines;inthehotlinework,inadditiontowaitingforthemassestocallTheyalsoattachimportancetotakingtheinitiativetoplantopicsandinteractwiththemasses.

Insightintothepeople'ssentiments

The"JiefangDaily"GroupIndustryDepartmenthasatraditionthatindepartmentalbusinessmeetings,reportersfirstreportthesocialsituationandpublicopinionbeforesubmittingthetopic.Inordertoaccurately,comprehensivelyanddeeplyunderstandthesocialconditionsandpublicopinion,theyhavetwomeasures:oneistoencouragereporterstostayatthegrassrootslevel,andtheotheristoconductasamplesurveyonacertainsocialissue.InordertosolvethedifficultproblemoftheresidentsinJing'anTemplestreet,thereporterfromtheMinistryofGroupandLaborwenttothecommunitytostayforthreemonths.Thesuccessfulpilot"officetothegrassroots"activityintheMinistryofGroupIndustryhasbeenfullycarriedoutinthe"LiberationDaily".Inordertograspthefirstvoiceofthemasses,the"SocialSurvey"versionspeaksentirelyonthedataofsamplesurveys;ittakesalotofeffortfromthedesignofquestionnaires,sampleselection,dataanalysis,andmanuscriptformation.Withasquatandaninvestigation,thesocialconditionsandpublicopinionsgraspedbythe"LiberationDaily"arenaturallymoreconvincing.

Servingthemasses

Inordertomakethefunctionofmassworkandservingthemassesmoreinplace,the"LiberationDaily"GroupIndustryDepartmentservesthemassesinthreepointsworthyofrecognition.Oneistogotothemasses.Thesecondistoestablishalong-termmechanism,andthethirdistobegoodatusingexternalforces.Reportersgotothegrassrootsandgodeepintothemasses.Needlesstosay,the"HandinHand"editionisaimedatthoseinneedandprovidespracticalhelptothosewhoreallyneedhelp.Inordertohelppeopleindifficultiesinthesamesituation,theyhaveworkedhardonthelong-termassistancemechanism,andadvocatedtheestablishmentofspecialfundsintherescueactivitiesofpatientswithdifficultleukemiawhosuccessfullymatchedthebonemarrow.Thepowerofnewspapersislimited,andthepowerofeditorsandreportersoftheGroupIndustryDepartmentisevenmorelimited.Theyattachgreatimportancetotheuseofexternalforces,suchashelpingleukemiapatientsandcooperatingwiththeShanghaiRedCross,partneringstudentswiththeShanghaiCharityFederation,andsocialsurveyswithFudanUniversity.CooperationwiththeDepartmentofSociology.

ColumnCultivation

Inhabitualthinking,currentaffairsnews,financialnews,etc.aregoodforcultivatingbrandcolumns,whilenewsrelatedtomassworkisnoteasytocultivatebrands.The"LiberationDaily"hasarelativelystrongbrandawarenessformasswork.Thepublicopinionsupervisionbrandcolumn"LiberationSupervision"onthefirstpagetogetherwith"LiberationSurvey"and"LiberationAnalysis"hasbecomethenewspaper'sthreemajorbrandcolumns.Itcanbesaidthatinthepartynewspapersystem,itisrarethatthepublicopinionsupervisioncolumniscultivatedasabrandonthefirstpage.Inaddition,pagessuchas"HandinHand"and"SocialSurvey"directlyinchargeoftheMinistryofGroupIndustryhavealsobecomewidelyrecognizedbrandsbythemasses.Itnotonlypaysattentiontobrandbuilding,butalsopaysattentiontothecontinuityofthebrand.Forexample,thepairedstudentassistanceactivitiesonthe"HandinHand"editionhavelastedfor10years,andthe"SocialSurvey"editionhasahistoryofseveralyears.Itisworthnotingthatsomepartynewspaperswithindifferentbrandawarenessoftenloseagoodbrandduetodepartmentadjustmentsorpersonnelchanges.Itisunderstoodthatthe"hotlinenews"ofaprovincialpartynewspaperhasbecomeabrandrecognizedbythemassesinlessthanhalfayearafteritwaslaunched.Injust4months,thereweremorethan10manuscriptsapprovedbytheprovincialleadership,andsomemore.Well-knowncompanieswanttopublishcaptionadvertisementsonthispageandsponsorpublicopinionsupervisionheadlinenewscontests,butitdidn’ttakelongforthisnewspapertomakedepartmentaladjustmentsduringthereform.Theleadersofthenewdepartmentdidnotpayattentiontopublicopinionsupervision,andhotlinecaptionswerenotallowedtobepublishedonthepage.,Thehotlinewasoftennooneanswered,andslowlythebrand"HotlineNews"disappeared.Iftheconceptofchangingpeopleassoonastheyarechangeddoesnotchange,thenewswillnotbegood,andthebrandwillnotbecultivated.

Revision

Improvementprocess

Sincethepublicationof"LiberationDaily",ithasalwaysbeenthefocusofMaoZedong.OnJanuary24,1942,MaoZedongpointedoutatameetingofthePoliticalBureauoftheCentralCommitteeontheworkofthe"LiberationDaily":editorials,news,andbroadcastingshouldbeequallyemphasized.Payattentiontoeditorialsandmonographs,andassigntopicstothecentralcomradestowritearticles,andnewspapersmustorganizetheworkofwritingarticles.Thethirdandfourtheditionsofthenewspapershouldrunthroughtheparty'spolicies,thesubjectmattershouldberealistic,andthewritingshouldbepopular.Wemustorganizenewsandexpresstheparty'slineinthenews.Thecentralministriesandcommissionsshouldorganizetheirownnews.Allministriesandcommissionsmustwritepressreleasesandcommentaries.MaoZedongalsotalkedaboutbroadcasting.Hesaid:broadcastingismoreimportantthan3,000newspapersandshouldbethenumberonejob.PartyaffairsbroadcastmaterialsrequireatleastonepermonthforallcentralministriesandcommissionsandtheNorthwestBureau.

OnFebruary2,1942,the"LiberationDaily"wasinaninconspicuouspositioninthelowerrightcornerofthethirdpage.ItreportedthatMaoZedongmadeaspeechonrectifyingtheparty'sstyleattheopeningceremonyoftheCentralPartySchoolonthe1st.information.

OnFebruary10,1942,inthesameinconspicuouspositioninthelowerleftcornerofthethirdedition,itwasreportedthatMaoZedongpublishedanarticle"TheStereotypesoftheOppositionParty"atthecadremeetingconvenedbythePropagandaDepartmentoftheCentralCommitteeoftheCommunistPartyofChinaonthe8th.

OnFebruary11,1942,thePoliticalBureauoftheCPCCentralCommitteemettodiscusstheworkof"LiberationDaily."MaoZedong'sspeechpointedout:"LiberationDaily"hasnotfullyexpressedourpartyspirit.Themainmanifestationisthatthelargestlengthofthenewspaperistoreprintthenewsofforeignbourgeoisnewsagenciesandspreadtheirinfluence;andthespreadofourpartypoliciesandmassactivitiesVerylittle,orplacedinanunimportantposition.Newspapersshouldfocusontheaffairsofone'sowncountry,andthe"LiberationDaily"shouldfocusonChina'swarofresistance,ourparty'sactivities,andbaseareaconstruction.Itshouldreflecttheactivitiesofthemassesandenrichlower-levelnews.MaoZedongproposedtofundamentallychangethepolicyof"LiberationDaily"andmakeitapartynewspaperthatimplementsourparty'spoliciesandreflectsmassactivities.ThemeetingagreedwithMaoZedong'saboveopinionsanddecidedtoentrustQinBangxiantodraftareformplanbasedonthediscussionatthemeetingandsubmitittothecentralfordiscussion.Beforetheimplementationofthenewplan,firstcarryoutthetransformation.

OnFebruary20,1942,the"LiberationDaily"convenedaneditorialboardtoconveyMaoZedong’sopinion:Thereasonwhyournewspapercannotreflecttheparty’snewsisnotonlytheshortcomingsofthenewspaperitself,butalsothevariousTheagencyisresponsible.Inthefuture,Ihopethattheresponsiblecomradesofvariousdepartmentswillpayattention,especiallythepoliticalsecretariesofvariousagenciestoreportthesenews.

OnMarch11,1942,thePoliticalBureauoftheCPCCentralCommitteeheldameetingtodiscussthereformdraftofthe"LiberationDaily"proposedbyQinBangxian.MaoZedongsaid:Ourpartyhas800,000partymembersand500,000troops,butthepartynewspaperisnotdoingwell.Wehavestartedtoreformtheparty,butthepartynewspaperhasnotyetachievedacompletereform.ThecentralgovernmentmustseizethethreeimportanttasksofthePartySchool,PartyNewspaper,andtheCentralPropagandaDepartment.Thepartynewspaperisacollectivepropagandistandorganizer.Ithasagreatinfluenceontheinsideandoutsideofthepartyandisthesharpestweapon.Toachievethegoalofreformingtheparty,theworkofthepartynewspapermustfirstbereformed.Thecomradesofthenewspapermustunderstandthepolicyofreformingthepartythroughthepartynewspaper.Thecomradesofthenewspaperdidnotunderstandthispolicy.Newspapersmustbelocalizedandreflectlocalconditions.Thepartynewspapermustreflectthemassesandimplementtheparty'spolicies.MaoZedongalsopointedout:Partyspiritisakindofscience,athoroughexpressionofclassnature,andrepresentstheinterestsoftheparty.Regardlessofthenews,youmustthinkaboutwhetheritisbeneficialtotheparty.Thepartynewspapershouldallowsympathizerstomakewell-intentionedcriticism.Regardingthemethod,MaoZedongproposedtoissueaninstructionontheworkofthepartynewspaper,learntowriteanalyticalarticles,andtransfersomegoodcadrestoworkinthenewspaperoffice.ThemeetingdecidedthatWangJiaxiang,QinBangxian,Kaifeng,HuQiaomu,andYuGuangshengshouldformtheCentralPartyNewsCommittee.

OnMarch14,1942,MaoZedongcalledZhouEnlaiandpointedoutthattherehadbeendiscussionsonimprovingthe"JiefangDaily"sothatitcouldstrengthenthepartyspiritandreflectthemasses,andthe"XinhuaDaily"shouldalsobeimproved.

OnMarch16,1942,thePropagandaDepartmentoftheCentralCommitteeoftheCommunistPartyofChinaissuedthe"NoticetoReformthePartyNewspaper."

OnMarch31,1942,MaoZedongandQinBangxianconvenedasymposiumwithmorethan70comradesandwritersfromvariousdepartmentsintheGeneralOfficeoftheCPCCentralCommitteeinYangjialingtodiscusstheissueoftherevisionofthe"LiberationDaily".MaoZedongdeliveredaspeechattheendofthemeetingandpointedout:"Usingthe"LiberationDaily"shouldbeoneoftheregularbusinessesofvariousagencies.Afterthenewspapersspreadtheexperienceofonedepartment,itcanpromotethetransformationoftheworkofotherdepartments.Let'srectifythreethingstoday.Feng,wemustmakegooduseofnewspapers.Inhisspeech,healsocriticizedtheabsoluteaverageviewpointandthepracticeofridiculingsecretarrowsinthediscussionofrectifyingthethreewinds.Hepointedout:quiteafewpeopledemandabsoluteaverage,butthisisanillusion.Unachievable.Weshouldrejectthepetty-bourgeoisutopiansocialistideology.Criticismshouldbeseriousandsharp,butitshouldbesincere,frank,andkind.Onlythiscriticalattitudeisbeneficialtounity.Laughingatthedarkarrowisacorrosiveagentandisnotgoodforunity."

Officialrevision

FromApril1,1942,the"LiberationDaily"wasofficiallyrevised..Theeditorial"ForReaders"waspublishedonthedayoftherevision.Inaccordancewiththespiritofrectification,theeditorialexaminedthenewspaper’sshortcomingsintermsofitspartyspirit,masscharacter,combatcharacter,andorganization,andproposedthatthepurposeofthereformwastomakethenewspapera"realfightingpartyorgannewspaper."Theentirepageofthenewspapershould"implementtheparty'sline,reflectthemasses,strengthenideologicalstruggle,andhelpimprovetheworkofthewholeparty."

Contentsoftherevisededition

Intermsoflayout,theformerfocusontheinternationaleditionwaschanged,andthefirsteditionwaschangedtoanewseditionreflectingtheanti-Japanesebaseareas;intermsofrectificationpropaganda,Strengtheningthepartyspiritandtakingtherectificationmovementasapropagandacenterhaseffectivelyguidedthesmoothprogressoftherectificationmovement.Intermsofeditorialwriting,wepaidattentiontothequalityoftheeditorial.

Mainsignificance

Firstly,theconceptisupdated,establishingtheviewpointof"thewholepartyrunsanewspaper"and"politicsfirst,technologysecond".

Thesecondisteambuilding,formingaunitedbattle.Avigorousproletariannewsteam.

Thethirdistolaythetheoreticalfoundationofproletarianjournalismthought.

Principles

Leaders’attention

Beforethe"JiefangDaily"research,someoneintroducedthatthenewspaper’smassworkisinseparablefromtheleadership’sattention.Becauseofthetraditionofnewspapers,theeditor-in-chiefonlymanagestwodepartments,oneisthetheoryreviewdepartment,called"heaven",andtheotheristhemassworkdepartment,called"di".Thisistrueforafieldvisit.Althoughthe"JiefangDaily"groupworkdepartmentisnotdirectlyinchargeoftheeditor-in-chiefatalltimes,inmostcasestheeditor-in-chiefisincharge;evenwhentheeditor-in-chiefdoesnotdirectlymanagethegroupworkdepartment,healsoattachesgreatimportancetomasswork;itismoreworthyofattentionOnepointisthatthe"LiberationDaily"hasalwaysemphasizedthatmassworkisnotjusttheworkofthemasslabordepartment,alldepartmentshavetheresponsibilitytodothis.Inthisway,itisnotdifficultforustounderstandthatthesupervisionofpublicopinionissoimpressiveinthe"LiberationDaily".Exceptforthe"VoicesofthePeople"edition,whichisdirectlyresponsiblebytheMinistryofGroupIndustry,the"LiberationSupervision"columnandthesocialnewseditionofthepublicopinionsupervisionmanuscriptbelongtoeachdepartment.Reporterscanwrite.ComparingthepartynewspapersthatabolishedtheMinistryofMassWorkandthosethatdidnotdowellwiththemasses,theleadersofthenewspapersmaybetoblame.

Taketheinitiativetoattack

JiangMengdan,theformerdirectoroftheGroupIndustryDepartmentoftheJiefangDaily,emphasized,“Massworkmustkeeppacewiththetimes.Lettersandvisitsarejudgedbyunderstandingthesocialconditionsandpublicopinion."Whichofthesethingscanbedoneintheofficebystayingatthegrassrootslevel,samplingsurveys,andeventplanning?Itisthis"activeattack"stylethathascreatedtheachievementsofthe"LiberationDaily"masswork.Incontrast,somepartynewspaperreportersoftenmakephoneinterviewsandoftenrewritethemanuscriptsofcorrespondentstoearnworkpoints,whichisreallyembarrassing.Thebreedingofthisunhealthytrendisnotonlyrelatedtotheassessmentmechanismofthesenewspapers,butalsorelatedtothethinkingoftheleaders.Thestyleof"officetothegrassroots"canbeimplementedinthe"JiefangDaily",notonlywiththeattentionoftheleaders,butalsowiththecooperationofthevastnumberofeditorsandeditors.

Scientificmethod

Anypracticethatseekstruthfromfactsisunscientific.Asthesayinggoes,seeingisbelieving.The"LiberationDaily"pushedreporterstothegrassrootslevelandpushedtothepeopletounderstandsocialconditionsandpublicopinion;whatonepersonseesmaybeone-sided,andwhatafewpeopleseecannotbecomprehensive,sothereisSamplingsurveysrelyentirelyondatatospeak.Withthe"points"ofreportersandthe"faces"ofsamplesurveys,anumberof"spots"aremergedinto"faces",andthepointsandfacesarecombined.Canyousaythattheresultsobtainedbyothersarenotconvincing?Andsomepartynewspaperreportersdon'tpaymuchattentiontosocialinvestigations.Theyinterviewthepeople'sopinionsonacertainevent,andtheyalsolookfortheiracquaintancesandfriends.Theyareneitherrepresentativenorscientific.What'smorenoteworthyisthatsomehigh-levelpartynewspapersdonotpayattentiontothescientificnatureoftheirmethods.Itisunderstoodthatacertainprovincial-levelpartynewspaperhasbeenrevisedfourtimeswithinthreeyears,butithasnotconductedareadersurvey.Canthemasseslikethenewspaperproducedinthisway?

Unremittinginnovation

Innovationisthefoundationofthepartynewspaper’ssurvivalandtheinexhaustiblesourceofmotivationfortheparty’smasswork.Themassworkofthe"LiberationDaily"notonlycreativelyinheritedthefinetraditionsofthepartynewspaper'smasswork,butalsocarriedoutbeneficialinnovations.Peoplecandomassworkwithgreatinterest.Whydosomepartynewspaperleadersalwaysfeelthatthereisnotmuchtodoinmasswork?Iamafraidthattherootcauseliesinthelackofinnovationconsciousnessandinsufficientinnovationinthesepartynewspapers.Forexample,someprovincialpartynewspaperhotlinesarenothot,andtheydon'tfindthereasonfromthemethodofhandlingthehotline.Theysimplythinkthattheprovincialpartynewspaperhasnofutureforthehotline,sotheysimplycancelthehotline.Inaddition,somepartynewspapercorrespondentshavedifficultypublishingarticles,whichaffectstheenthusiasmofthecorrespondents,andtheteamofcorrespondentsshrinks,sotheysimplygiveuptheirjobasacorrespondent,andsoon.Manynewchangeshavetakenplaceinthelivingenvironmentofthepartynewspaper.Althoughtherearemanytraditionalexperiencesinmasswork,wecannotholdontoorabandonthetraditionalexperience.Wemustbebravetoinnovatewhileinheritingthetraditionandexpandthespaceforthepartynewspaper’smasswork.Themasslineisthelifebloodoftheparty,andmassworkisthebasicworkoftheparty’swork.Thepartynewspaper,asanorganofthepartycommittee,shouldplayanimportantroleinmasswork.Thesuccessofthemassworkofthe"LiberationDaily"showsthattheparty'smassworkhasvitalityandroomfordevelopment.Buildingasocialistharmonioussocietycannotdowithoutpartynewspapers,norwithoutpartynewspapers’masswork.Itishopedthatpartynewspapersatalllevelscanattachimportancetomassworkandactivelycarryoutmassworktobringthepartynewspaper’smassworktoanewlevel.

Features

Thecomprehensivelyrevised"JiefangDaily",thenewsversionismorenews,authoritative,andreadable,andthespecialsupplementhighlightstheservice,knowledge,andinterest.Supplementssuchas"Chaohua","NewTheory","VoicesofReaders"andspecialweeklybrandandcharacteristicseriessuchas"NetworkWeekly","HealthWeekly","AutoWeekly","ResidentialConsumption"and"LiberationWeekend"havebeenformed,PublishedeverydayfromMondaytoSundaytomeettheneedsofdifferentreaders.

ReaderAnalysis

JiefangDailyhasareaderbasewiththestrongestpurchasingpowerinthesociety.SurveydatafrommanyauthoritativeinstitutionsinChinashowthat:high-educated,high-income,high-levelpeopleare"ThemainreadersofJiefangDailyaremostlydecisionmakers,managers,investors,operatorsandresearchersinvariousfieldsofsociety.Thereadersof"LiberationDaily"arethebackboneofallfieldsofsociety,andthegroupwiththestrongestpurchasingpower.Inrealestate,automobiles,IT,financeandinsurance,investmentandfinancialmanagement,fitnessandhealthcare,theyallhavequitehighspendingpowerandabilitytoownthem.Thesepeoplecareaboutsocialandpublicaffairs,advocateharmoniousworkandinterpersonalrelationships,payattentiontofamilyandpersonalqualityoflife,andarefullofconfidenceinthefutureofindividualsandthecountry.Theyhaveunquestionabledecision-makingpowerongrouppurchasesandgroupconsumption,andtheyalsoplayadecisiveroleinthepurchasebehavioroffamiliesandindividuals.

IntroductiontoIssuance

Thepublicationof"JiefangDaily"iscenteredonShanghaiandradiatestomanyimportantcitiesacrossthecountryandtheworld.Ithasamulti-levelandmulti-channeldistributionnetworkwithadailycirculationof55Around10,000copies,rankingintheforefrontofthemajormainstreampoliticalandeconomicmediainthecountry.ThereareprintingpointsinBeijing,Wuxi,Suzhou,Taizhou,Chongmingandotherplaces,anditisdistributedtomorethan20countriesandregionsincludingJapanandtheUnitedStates.In2001,advertisingrevenuewas200millionyuan,rankingfirstamongprovincialpartynewspapersinthecountry,achievingbothsocialandeconomicbenefits.

AffiliatedGroup

TheJiefangDailyNewspaperGroupwasestablishedonOctober9,2000.ItisaninfluentialgroupledbytheShanghaiMunicipalPartyCommittee’snewspaper"JiefangDaily".Andacomprehensivemediagroup.Owned"JiefangDaily","NewsMorningNews","EveningNews","NewspaperDigest","ShenjiangServiceGuide"("ShenDabao"),"ShanghaiStudentEnglishNews","TalentMarketNews","ShanghaiComputerNewspaper(willberenamed"InternetTimes"),"RealEstateTimes","BranchLife","ShanghaiNovels","NewShanghaiPeople"(formerly"AdministrationandPersonnel")andJiefangniu.com(formerlyJiefang.com)Manynewspapers,networksandentitiessuchasShanghaiShanghaiTheaterandShanghaiShanghaiTheater.

Mailingaddress

Address:No.4855,CityRoad,MinhangDistrict,Shanghai.

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