Specifically, investor relationship management (IRM: Investor Relationship Management) refers to the use of financial communication and marketing principles through management The company's content and channels of information communication with financial and other commits, to achieve the value of relevant interests, and obtain extensive identity of investors, regulate the operation of capital markets, and realize the incentive mechanism of the external business constraints to achieve shareholder value. Maximize and protect investor interests, and relieve regulatory mechanisms. IRM is often understood as public relations management (PRM: Public Relation Management). In China, IRM is often called financial public relations.
Investor Relations (IR, Investors Relation) has more than 30 in the Western mature capital market in Western mature capital markets (IRM, INVESTORS RELATION management) The history of the year. However, in developing countries, this concept is not widely known as the parties to the securities market, nor is it all listed company management to fully understand the importance of IRM's long-term development of the company. Domestic scholar Tian Shuhua has conducted in-depth system in investor relationship management.
Five major objects
It is worth mentioning that the five major objects of investors are sorted by the importance of the fund manager, buyer analyst, seller analysis Division, financial media and high net assets personal (retail households). Institutional investors generally have their own analyst team, and have their own different investment strategies and preferences, and effective communication requires professional capital market knowledge and experience, but only use public relations and massive thinking effects. of. The role of financial media is more influenced by retail, so the importance is ranked after the buyer and the seller.
In terms of practice, the investor relations of the US listed companies have developed more mature (including non-US companies listed in the United States), usually appoint professional investors. Consultants help daily and project types. The daily work of the year includes investor relationship strategy, company capital market positioning, investment highlights and story packaging, performance release call conference support, major event disclosure of newsprints, road control, investor relations website and investor database maintenance And accept investors inquiries and provide advice on crisis management. Project-based services include detailed shareholders' composition structural analysis, investor feedback surveys (including conventional and specific issues such as mergers and acquisitions), as well as potential institutional investors lock and expand their plan. Typically, for newly listed companies, especially small stocks, in order to better attract the interest of the capital market, the best practices of the investor relationship consultant will generally use the best practices of the investor relationship, to improve their capital. The market is competitive; for large-scale stocks of companies listed for many years, the internal investor relationship team is mature, can independently handle most daily work, so generally using professional advisers' project types. The multi-year accumulated database and mature research methods of professional consultants can provide more precise investigation, analysis and recommendations.