Productintroduction
Theapplicationtrendofgeographicinformationservices,GISismovingfromthefieldofprofessionaltechnologytosocialgeographicinformationservices,andisbecomingnetworked,socialized,andpopular,Isflyingintothehomesofordinarypeople.Asearlyas1993,aresearchcenterintheUnitedStatesdevelopedtheworld’sfirstprototypesystemofWebGIS,whichwastheearliestprototypeofwebmapservices.Butuntilthiscentury,withtheriseoftheconceptofWebservicesanditssoftwarearchitecture,Distributedgeographicinformationservicesinthetruesensehavegraduallydeveloped.
Socialimpact
Itisgenerallybelievedthatthegoalofgeographicinformationservicesistoallowanyonetoobtainanyspatialinformationatanytimeandanyplace,theso-called4A(AnyBody,AnyTime,AnyWhere,AnyThing).Toachievethisgoal,itisnecessarytobreakthroughseveraltechnicaldifficulties.Amongthem,embeddedGIStechnologyensuresthatanyonecanaccessthenetworkenvironmentatanytimeandanywhere,putforwardservicerequirements,obtainservicecontent,distributedheterogeneousGISsystemtechnologyandgeographicinformationSharedtechnologyensuresthatanyspatialinformationcanbeprovidedquickly.Duringthe"EleventhFive-YearPlan"period,geographicinformationserviceshaveundergoneaspurtofdevelopment.Inparticular,networkmapsandmobilenavigationserviceshavecompletedthegloriousmissionofspreadinggeographicinformationtothousandsofhouseholds.The"TwelfthFive-YearPlan"hasmadeagoodstart.OnOctober21,theNationalGeographicInformationPublicServicePlatformandthegeographicinformationservicewebsitewiththemostcomprehensivedataresourcesinChina-"TianMap"wasofficiallyopened.Although"SkyMap"hascausedsomecontroversiesintechnology,itisafterallanimportantachievementintheconstructionoftheNationalGeographicInformationPublicServicePlatform.Itwillfundamentallychangemycountry'straditionalgeographicinformationservicemethodsandmarkthebeginningofmycountry'sgeographicinformationpublicservices.Asubstantialstep.ItcanbesaidthatChina’sgeographicinformationserviceshaveachievedconsiderablesuccessjustafterthefirststep.Inthenextfiveyears,inadditiontotechnicallyimprovingthenetworkarchitectureandstrengtheningstandardization,wehopethatmoreservicemodelscanbeexplored,suchas,YoucanpublishyourinstantaneouslocationandstatusbasedonWeibo,associatespatialinformationwithattributeinformation,andstoreitinthespatiotemporaldatabase.Yourfriendscanobtainyourspatiotemporalchangeinformationthroughthenetworkmapservice,andtrulymasteryoureverymove.Toachieveahigherlevelof"humanflesh"-ofcourse,therelevantpoliciesandregulationsongeographicinformationservicesmustalsobecompletetopreventmoreinfringementcases,privacycases,etc.fromappearing.
Mainadvantages
SeveralmajortrendsinmapservicesinthemobileInternetera:
1.Fromextensivetorefined:
Inthepast,themapdatawasmainlyoutdoor,soyoucanseetheworldataglance.ThemobileInterneteraextendstoindoors,suchaslargeshoppingmallsandmuseums.
ThepositioningtechnologyhasbeentransferredfromGPSandwirelessbasestationpositioning,whichisgoodatoutdoor,toGPS,wirelessbasestation,WIFIhotspot,infrared,inertialnavigation,two-dimensionalcodeandRFIDintegratedpositioning.Inthepast,itwaslatitudeandlongitude,andthemobileeraneedstobeaccuratetothe"meter"oreven"centimeter"level.Electronicmapsaretwo-dimensionalsimulatingpapermaps.ThemobileInterneterahasevolvedintoacomprehensiveformofthree-dimensional,satellite,panoramic,andstreetviewmaps.
2.Fromindoortooutdoor:
Themapusesceneisfromindoortooutdoor.
Ontheonehand,theuseofmapsbyusersischangingfrom"beforegoingout"to"ontheroad."InthePCera,youneedtofindacomputertochecktherouteandrecordit.InthemobileInternetera,youcannolongerplanahead,checkwhilewalking,orevenbepushed.
Ontheotherhand,mapswillreleasevalueinmobileoffice.Mapserviceshavebeenfullyusedbycompaniesinsomespecialfields.Forexample,ChinaMobile’swirelessbasestationsiteselection,networkplanning,andstoremanagementhavealladoptedmanagementsoftwarebasedonGoogleEarthandmaps.Themapinthemobileofficeerawillbecomealinkbetweentheofficeandthefieldwork,suchascorporateLBSdatacollection,fieldworkattendanceandsoon.
Inadditiontooperators,publicsecurity,meteorology,architecturalplanning,transportation,industryandcommerceandothergovernmentdepartments,andlarge-scaleentityenterpriseshavealreadyusedalargenumberofmapsforofficeinformatization.Fromthenon,theroleofmapswillbefurtherenhancedinmobileofficePlay.
3.Fromlocationinformationtosurroundingservices:
Navigationserviceshaveevolvedfromlocationandroutenavigationtointegratednavigationoflocation,route,andsurroundings.From"going"to"food,clothing,housing,transportation,eating,drinkingandhavingfun".AccordingtoCNNICdata,in2012,theproportionsofChinesemobilephonemapuserswhousedroutenavigationandlocationsearchwere62.7%and45.3%,respectively.Thepercentageofhotspotqueriesusingsurroundinglifeinformationwas29.2%,andthepercentageofsign-inorlocationinformationsharingwas10.4%.Thisdataisstillrising.
Howtogetmorephysicaldataonline?Usersneedtofinddata,andthirdpartiesorenterpriseshavethemotivationtouploaddata.Inturn,userswillcheckiftheyhavedata.Thisisaaltogether"chickenlaysegg,egglayschicken"problem.Ittakestimetosolvesuchproblemsandrequiresathirdpartytopromoteit.
4.Theuserchangesfromaconsumertoaproducer:
Previously,themapwascollectedbyprofessionalsandpresentedtoordinaryusers.Theuseronlyactsasadataconsumer.IntheeraofmobileInternet,usersarebecomingmapproducers.
UseUGCapplicationstocreatedata,suchaslocationcheck-in,locationWeibo,WAZEsocialtraffic.Turnonlocationtobecomepartofthemapinformation."Whenyouarelookingforthem,theyarealsolookingforyou."
Thebehaviorofusingthemapwillbecometheimportantdatathatthemapservicedependson.Forexample,inmobilesearch,locationisaninput.Thesearchenginewillrefertothecurrentlocation,surroundinginformation,andhistoricaldatasuchasdisplacementrecordsandsearchbehavioratdifferentlocationstogiveamore"grounded"answer.